Why are buyer personas important?

Buyer personas will help you to understand your target audience and its variations, so you can create an experience tailored to their needs, wants and expectations.

Why should a website be focused on the customer?

Imagine how lost your potential customers would feel if they arrived on your website and needed to look up the meanings of terms of your trade. They simply wouldn’t do it! You should be communicating to your customers in a way that THEY understand, and also anticipate what information they're looking for, and questions they might need to have answered.

What is the INVEST Model for User Stories?

INVEST is a common model for determining user stories are well articulated. INVEST which stands for Independent, Negotiable, Valuable, Estimatable, Small and Testable.

What is a story in software terms?

In software terms, a story is a requirement or feature from the perspective of the user. Stories are written in a simple unambiguous way which describes the requirement in everyday, non-technical language.

What are Buyer Personas?

Consider three people with different needs wanting to rent a car. One needs a car for a holiday with his family, another wants something sporty for a romantic weekend away, and the third is 23 years old and just needs something cheap to use for a few days whilst visiting friends. So we use buyer personas to create scenarios based around typical requirements of each potential customer type, then we make sure that our designs cater for them.

Buyer Personas and User Stories