Testing e-Commerce Websites

Problems with e-commerce websites can be costly if they're not fixed. But finding and diagnosing those problems can be a challenge in itself, and you can't fix when you can't find!

Depending on the nature of each problem, if your customers find the errors before you do the impact could range from:

• a mildly confused customer, to
• many angry and frustrated customers who might never return, but feel strongly enough about it to complain publicly.

Either way, website errors are not good for business, they can hurt your brand, and they can be expensive to ignore!

By their very nature, eCommerce platforms provide customers with a way of choosing items, services, admission tickets, courses, etc., and paying for them.

From search, selection, comparisons, add-ons, promotions, payment processing, delivery, tracking, modifications, cancellations, enrollment, etc., the potential for errors is huge.

It's a matter of severity...

• Some errors might be functional, and others visual.
• Visual errors might exist on some devices and not others.
• There might be no errors at all, but incompatibility issues can creep in and cause things to go wrong.
• Things might be lurking in the customer journey of a specific type of customer and get repeatedly missed when you test...
  that is IF you test!