Errors and poor user experience can be costly
Problems with e-commerce websites can be costly if they're not fixed. But finding and diagnosing those problems can be a challenge in itself, and you can't fix when you can't find!
Depending on the nature of each problem, if your customers find the errors before you do the impact could range from a mildly confused customer, to an many highly angry and frustrated customers who might never return, but feel strongly enough about it to complain publicly.
Depending on the nature of each problem, if your customers find the errors before you do the impact could range from:
- a mildly confused customer, to
- many highly angry and frustrated customers who might never return, but feel strongly enough about it to complain publicly.
Either way, it's not good for business, and can hurt your brand.
Find and fix them before it's too late!
Problems with e-commerce websites can be expensive mistakes to live with, so make sure your customers don't find errors before you do!
Have your website and supporting systems tested regularly and thoroughly, especially during development updates.
Not all faults are obvious
By their very nature, eCommerce platforms provide customers with a way of choosing items, services, admission tickets, courses, etc., and paying for them.
From search, selection, comparisons, add-ons, promotions, payment processing, delivery, tracking, modifications, cancellations, enrollment, etc., the potential for errors is huge.
If it doesn't work as designed, it's a problem!
If it doesn't look or work as designed, it's a problem!
It's a matter of severity...
- Some errors might be functional, and others visual.
- Visual errors might exist on some devices and not others.
- There might be no errors at all, but incompatibility issues can creep in and cause things to go wrong.
- Things might be lurking in the customer journey of a specific type of customer and get repeatedly missed when you test...
that is IF you test!
The impact of errors could include...
- increased drop-off rates
- lower conversion rates
- poor SEO performance
- frustrated customers
- complaints
- payment systems not working
- data not being captured in your company's CRM
- and so on...
How can we help?
With more than 20 years developing, managing and testing global e-commerce websites, Targa's founder, Daron Harvey, is highly experienced in analysing and testing all aspects of e-commerce websites.
Whether you need occasional testing for your existing website, one-off testing for a new project, or ongoing collaboration with your team on multiple projects, get in touch to see how Targa can help.
