How about 20% off to help get 2022 off to a good start?
With our New Year Web Design offer you can save 20% off the cost of our fixed price web design package! This offer is valid for all orders placed between now and Jan 31st 2022.
If you are looking for a professionally designed and managed website for your business, and have been smart enough not to be hooked in by the myriad of misleading ads by agencies offering cheap websites which can do it all, take a look at the great value packages we have to offer and then decide.
Fixed Price Websites for Small Businesses
Our Fixed Price Websites for Small Businesses package is designed to cater for businesses who need to get online with an affordable professionally built website, but without any hidden costs.
The only surprises should be the great value you get for your money!
You can choose between our fixed price small businesses web design package which includes an impressive list of features and benefits as described below, or a flexible bespoke solution, tailored to suit your budget and your needs.
ALL of the websites we produce are designed to load quickly and work on a range of screen sizes, devices and screen orientations, and effective in search engine results.
Fixed Price Website Package for Small Businesses
Your homepage will introduce your business, and will outline the range of services you offer in the town or area that you operate in.
The colour scheme, images, logo and content will be your choice. There will be some simple guidelines to follow which will make your part in the process as straight forward as possible, and these will be clearly set out by email when you enquire about the our fixed price business's web package.
Listing any relevant qualifications or certifications could be worth doing, along with the reassurance that you have the appropriate insurances in place.
Services or Skills
It is recommended that a couple of pages should be dedicated to the services you provide. These pages are where you can use a number of images to showcase your work. We will also use these pages to focus on the main town or area that you operate in. Ultimately the content and images that these pages display is your choice.
If you have a specific area of expertise or something which makes you stand out from other small businesses in the area, these pages would be perfect to highlight those specialised skills and services. For example you might specialise in any of the following:
- Commercial cleaning services
- Scaffold hire
- Plastering, Skimming & Drylining
- Laminate, Vinyl & Hardwood Flooring
- Electrical Condition Inspection and Testing
- Self Assessment Tax Services
Your services pages will become very significant for search engines, as the aim will be to get them listed as high as possible in search results for search terms such as
Plumber in Peterborough,
Kitchen fitter in Epsom or
Heating engineer in Stevenage
The Contact page will typically include details and links for email, phone number, links (if applicable) to your Twitter, Facebook, Instagram and LinkedIn pages, and of course a contact form.
As part of our Websites for Small Businesses package, whenever someone submits your contact form the information they provide will be safely and securely delivered directly to your preferred email address within seconds. If you prefer an option where forms submit to a secure database so you can build up a record of contacts, you might want to consider our bespoke website option.
For additional security and peace of mind, the data submitted via your contact form will be protected from software attacks using Cross Site Scripting (XSS). The unscrupulous practice of malicious scripts being injected into web forms is on the increase, and we need to make sure that security measures are in place to combat such threats.
Making it easy to reach you
Since the General Data Protection Regulation (GDPR) rules were tightened a few years ago, certain things became mandatory, including consent for tracking and cookie usage on a website, amongst other things.
Secure Website - SSL
All websites these days should be secure. This should be evident by the display of a padlock in the address bar of the browser, and a web address which begins with
https instead of just
Your website with therefore come with SSL security as part of the package.
The sitemap is a special XML file which you won't physically see on your website, but it will be sitting in the background as a map of your website helping Google and other search engines recognise each page on your website, and indentify new and updated pages too.
It is therefore important for us to manage this file, keeping it up to date and monitoring it through Google Search Console, as the search engines will crawl your sitemap regularly to ensure that the information they store about your web pages is as current as possible.
Google My Business Listing
A Google My Business listing will literally put your business on the map!
Based on information you provide us, we can set up a Google my Business entry for you which can include not only your business name, but where you're based, the services you offer, the towns and villages you work in, hours you work, contact details, etc.
Not all of the information is mandatory, so if you don't want your address to be displayed, or if you don't have specific working hours, then you don't need to provide them. Furthermore, once this has been set up we can provide guidance on how you can manage the information in Google my Business for yourself if you want to have control over that information.
Open Graph Tags
To look professional and make your website stand out, including when referenced in emails, social media, etc., we will apply OG (or Open Graph) tags, images and words to the code of your homepage and service pages, to create automated displays similar to the examples below.
For those applications which support OG tags, your website will look something like this.
404 error code is something which happens on the server when a web page is missing. There are several reasons why this can happen, but instead of visitors to your website seeing an error message which might cause that potential customer to leave your website, we will offer you the following options:
- We can either display a page styled and branded like your other web pages, and provide links to other sections and pages of your website.
- Or we can automatically redirect the user to your homepage. This redirect will seamlessly take the user immediately to your homepage instead of them seeing an error page.
The choice is yours!
Search engine submission and Analytics
In the case of Google, we will set up an account for your website in Google Search Console, where we will be able to submit your site and monitor progress of each page to see how they’re ranking.
This foundation work will be included as part of your fixed price business's website package, and will go hand in hand with the optional analysis we can subsequently conduct in Google Analytics for your website as part of our SEO for Small Businesses service.
How much, and what else is included?
You can usually get all of this for just £499, but we're currently offering 20% off the cost of our fixed price web design package all orders placed between now and Jan 31st 2022.
So get in touch before the end of January and grab this deal for just £399!
Bespoke Websites for Small Businesses
If you need a more customised flexible package than our fixed price option described above, our bespoke website package for small businesses could suit your needs.
You decide on the style, number of pages and features and we’ll come up with a competitive price.
Simply contact us to discuss what you need. We will help you all the way.
Domain name and Hosting
Domain name: We will include your domain name in the cost of your package.*
Hosting: We will host your website for free on our server space for the first year.**
* Domain names are registered through a third party, and are renewable on a 12-24 month basis. After the first 12 months the renewal cost will usually be between £12 and £20, but this will depend on the domain, and whether for example you choose a .co.uk domain, a .com domain or some other variation. If you happen to choose a domain which is a premium domain (which can cost silly money a bit like prestige number plates), we will let you know.
** After the first year, the cost to host your site will be in the region of about £75 per year based on the current rates. Rates do vary, and are set by the hosting company, but we will communicate up to date costs to you 4 weeks before this is due. Rest assured that always shop around for the best value hosting packages to give you the best value for money.
Google Analytics is an incredibly useful tool which will help you understand how your website is doing.
It can show the volume of users who visit your site, where they're from geographically, which pages they visit, how long they stay on your site, etc., and provide results which can be measured based on periods of time that you can select within the Google Analytics tool.
For small businesses reaching out to a local market, the value of using Google Analytics may be minimal, but our Google Analytics service is here if you feel that your business can benefit from such analysis.
It's free to use once it has been set up, and if you decide that it would be beneficial to you, we can either show you how to use it, or do the analysis work for you.
Building for the future
Even if you decide to take our Targa4Plus business's web package, you’re not locked into the four pages as described above. Any time you want to have pages added, you simply need to ask.
The cost per additional page will be in proportion to the original pages, but may vary slightly depending on whether additional pages are mainly or exclusive text content, or if they need to have a number of images.
The custom or bespoke package is, by its very nature, designed to be as flexible as you want it to be. Pages, sections, images and content can be added, removed or updated as and when you need.
We can even help you with promotional pages, and other ways to make a statement besides the core pages of your website.
What about really cheap websites?
We have all seen ads claiming that for just a few £££s you can boost your business with a professional website. If only everything was that simple.
Firstly these cheap websites use tools called website builders which provide a quick and easy method of building a simple website.
Many of them use templates (pre-built page styles) which allow images and text to be dragged onto the page with little effort and no need to know about code.
Whilst this sounds great, it can lead to problems such as:
- Excessively bloated code and image sizes which can cause web pages to load very slowly and might not even work in some cases.
- Inflexibility if layout modifications are required after the website has been published.
- Many people who use website builders, including many web design agencies, have taken a fast track route into the web design industry thanks to website builders, and are relatively inexperienced outside of the
We know a lot of small businesses who complain that severe price undercutting for sub-standard work is hurting their business, and it feels like there is a race to the bottom which makes it difficult for many small businesses to sustain a decent living.
We all like a bargain, but a business website for less than a single small ad in local newspaper?
Before committing to anything, a few minutes spent reading a short article on the cost of web design could be time well spent.
Get in Touch
If you would like to discuss anything further, feel free to reach us by email or phone as follows:
Phone: 01406 373511