s Web Design Peterborough - Professional website design

Peterborough Web Design

Need to generate more leads and sales by reaching more potential customers? Give me a call, and let's put your website to work...

Make an impact with a professionally built website to showcase your business, and generate enquiries, leads and sales.

Your competitors in Peterborough aren't standing still, so it's time to get ahead instead of just trying to keep up!

And how about going one step further and adding an AI chatbot to your website?

Responsive web design in Peterborough

Peterborough based business?

Whatever business you're in, chances are your competition in Peterborough is tough.

A way to help you stand out could be a new or professionally refreshed website, which can go a long way to help establish your brand, showcase your business, and generate leads and sales.

We can even add an optional AI Chatbot to your website to give you more of a competitive edge, and provide online help to your customers like never before!

Optional interest free payment plans too!


Performance Drains responsive website
Distinct Decor responsive website
Motorsports responsive websites
Distinctive Home Bathrooms
Purerclean website
SMART Squad responsive website
Car Rental eCommerce
Responsive single page websites
Paul's Carpets responsive website
Websites for Electricians
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How can Targa help your business grow?

Targa Web Design is based just a few miles from Peterborough, and has 28 years professional experience in many areas, including:

  • Bespoke web design
  • Fixed website packages
  • Website testing
  • Auditing
  • Consultancy
  • ... and now AI Chatbots!

☆☆☆ Add an AI Chatbot to your website! ☆☆☆

You can now choose to add an AI Chatbot to ANY of the our fixed price web design packages from just £530*

More about Chatbots


Fixed price website packages

Fixed price website packages are very popular because they provide most small businesses with what they need, not only from the perspective of the website, but also in the additional features, benefits and services included in each package... and all for a set price which you'll know upfront, and with no nasty surprises.

Fixed price packages without nasty costly surprises at the end!

Compare the features and benefits of our fixed price website packages, which include FAR more than just the website. But also remember that if you ever need more pages or features to be added to your website, you only have to ask!

Bronze Package

4 Pages + Priv policy + Contact
Ideal if you're just getting started and on a tight budget. You'll get 4 branded web pages to showcase your business and services, plus a contact page, domain name, 1st year's hosting and more. You can either provide your own content, images, etc., or we can assist with producing your content and images for you.
✔ 4 main web pages PLUS
✔ Contact Page and Form
✔ Email address based on domain
✖ Promotional Landing Pages (Gold only)
✖ Booking calendar (Gold only)
✔ Your content *
✔ Your photos **
✔ Your choice of colours
✔ Your logo
✔ Domain name
✔ Hosting (1st year)
✖ Google Map (Silver & Gold only)
✔ Click to Call buttons for mobile
✔ Click to Mail buttons for mobile
✔ Privacy Policy page
✔ Cookie consent button
✔ Secure Website - SSL
✔ Google submission
✔ Bing submission
✔ Google Search Console setup
✔ SEO foundation elements
✔ XML Sitemap
✖ 1 month SEO (Silver & Gold only)
✖ Google Business Profile setup (Gold only)
✖ Google Analytics setup (Gold only)
✖ Bing Business Profile setup (Gold only)
✖ Open Graph Tags (Silver & Gold only)
✖ Schema Tags (Silver & Gold only)
✖ 1 month Ahrefs analysis (Silver & Gold only)
✖ Custom 404 page (Silver & Gold only)
✖ Favicon (Silver & Gold only)
✖ AI Chatbot (optional on all packages)
Price: £925

Silver Package

4 Pages + Priv policy + Contact + more
If you felt that the lower priced Bronze package would be perfect, but you ALSO want to be more effective in search engines and marketing campaigns, the Silver package is for you! Amongst a number of other additional features and benefits, Google Analytics will also be set up so that your website's progress can be monitored.
✔ 4 main web pages PLUS
✔ Contact Page and Form
✔ Email address based on domain
✖ Promotional Landing Pages (Gold only)
✖ Booking calendar (Gold only)
✔ Your content *
✔ Your photos **
✔ Your choice of colours
✔ Your logo
✔ Domain name
✔ Hosting (1st year)
✔ Google Map (embedded into contact page)
✔ Click to Call buttons for mobile
✔ Click to Mail buttons for mobile
✔ Privacy Policy page
✔ Cookie consent button
✔ Secure Website - SSL
✔ Google submission
✔ Bing submission
✔ Google Search Console setup
✔ SEO foundation elements
✔ XML Sitemap
✔ 1 month SEO ***
✖ Google Business Profile setup (Gold only)
✖ Google Analytics setup (Gold only)
✖ Bing Business Profile setup (Gold only)
✔ Open Graph Tags
✔ Schema Tags
✔ 1 month Ahrefs analysis ***
✔ Custom 404 page
✔ Favicon
✖ AI Chatbot (optional on all packages)
Price: £1095

Gold Package

5 Pages + Contact + 2x Promos + more
Ideal if you need even more pages to promote your business and services. Our Gold website package sets out the foundations for effective search engine performance and other ways of promoting your business via additional promotional landing pages, plus a booking calendar tool and much more!
✔ 5 main web pages PLUS
✔ Contact Page and Form
✔ Email address based on domain
✔ 2 Additional Promotional Landing Pages
✔ Booking calendar
✔ Your content *
✔ Your photos **
✔ Your choice of colours
✔ Your logo
✔ Domain name
✔ Hosting (1st year)
✔ Google Map (embedded into contact page)
✔ Click to Call buttons for mobile
✔ Click to Mail buttons for mobile
✔ Privacy Policy page
✔ Cookie consent button
✔ Secure Website - SSL
✔ Google submission
✔ Bing submission
✔ Google Search Console setup
✔ SEO foundation elements
✔ XML Sitemap
✔ 1 month SEO ***
✔ Google Business Profile setup
✔ Google Analytics setup
✔ Bing Business Profile setup
✔ Open Graph Tags
✔ Schema Tags
✔ 1 month Ahrefs analysis ***
✔ Custom 404 page
✔ Favicon
✖ AI Chatbot (optional on all packages)
Price: £1525

Payment Options

0% Interest payment plans:

• Bronze Package cost: £925
• Deposit: £475
• Balance: 2 equal payments of £225

📅 Monthly Subscription plan:

• Deposit: £370 (payable in advance)
• £30 payable monthly *

0% Interest payment plans:

• Silver Package cost: £1095
• Deposit: £495
• Balance: 2 equal payments of £300

📅 Monthly Subscription plan:

• Deposit: £430 (payable in advance)
• £35 payable monthly *

0% Interest payment plans:

• Gold Package cost: £1525
• Deposit: £529
• Balance: 2 equal payments of £498

📅 Monthly Subscription plan:

• Deposit: £549 (payable in advance)
• £45 payable monthly *

* Monthly subscription plans are for a minimum of 24 months, and guaranteed not to increase in price during that period. There will be no additional hosting charges either, which makes it an even more attractive option!

After 24 months, your website will be entirely yours, but of course we'd be happy to look after it and manage it for as long as you'd like us to.

Explanation of website features

To learn more about each of the features and their benefits, click on the items below.

You can also see from the column on the right which of the Bronze, Silver and Gold packages they apply to.

Website Content...
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We understand that not everyone has the capacity to sit and write their own website content, whilst others will insist on writing every word. To make life as easy as possible for you where your website content is concerned, Targa has two options...

Option 1 - You supply the content:

Because you're the expert in your field, it is always better for you to say what you want to say about your business and services. But everyone can get stuck for words at times, so we can guide you with some suggestions and prompts.

Option 2 - We create your content:

If you don't have the time, capacity or inclination to produce the content for your website, we could do it for you!

Because of the additional research and content preparation we would have to do on your behalf, this done-for-you content option would of course come at an additional cost. But it can save you a lot of time that you might not have, and all you'd need to do is approve the content so you're happy with what your website is saying about you and your business!

If you would like Targa to create your website content for you, please get in touch so we can discuss a few basic details beforehand.

Photos and Images...
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Photos and Images for your website

The more unique your website is and the more representative it is of your business, the better. Therefore your own photos can really help, but if you don't have any images or feel that your camera skills are somewhat lacking, we can help by sourcing some suitable images from a stock photo library.

If you would like Targa to source photos for your website, please get in touch so we can discuss a few basic details beforehand.

Homepage...
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What is it for?

Your homepage can introduce your business, and outline the range of services you offer in the town or area that you operate in.

What's the benefit to me?

All websites have a homepage. It sets the scene and in many cases it will be the first page that people will see. Therefore if visitors to your website find the homepage confusing, overwhelming, or if they don't like it for any reason, they won't stick around for long and it's game over!

Services or Skills Pages...
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What is it for?

Showcase your work: These pages are where you can use a number of images and descriptions to showcase your work. We can also use these pages to focus on the main town or area that you operate in. Ultimately the content and images that these pages display is your choice.

It is recommended that at least a couple of pages should be dedicated to the services you provide.

What's the benefit to me?

Stand out from the crowd: By showcasing your services, work, skills and expertise, you get the chance to stand out from your competition. Therefore good images (photos) and descriptive content can really help.

What else can I use them for?

Expertise: If you have specific areas of expertise or something which makes you stand out from your competitors, these pages would be perfect to highlight those specialised skills and services.

Getting found: Your services pages will become very significant for search engines. The aim will be to get them listed as high as possible in search results for search terms such as plumber in Stevenage, EV charging installer in Grantham or garden lighting specialist in Cambridge

Videos: Videos are also proving to be a popular way of displaying examples of your work, so if you have any videos on YouTube or other platforms, we could embed them into your website.

Contact form: It is also common practice to include a contact form at the bottom of service pages, because this makes it far easier for users to take action there and then and get in touch without having to navigate around your website to locate a contact form.

Certifications: It could also be worth listing any relevant qualifications or certifications, along with the reassurance that you have any appropriate insurances in place.

Contact page...
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Contact Details: The contact page will typically include your details and links for your email, phone number (landline and mobile if you want), and also a booking calendar if you choose to make use of one.

Social Media: Many businesses use social media platforms to promote themselves, help to build their brand and reach out to new or existing clients and followers. Therefore we can also add links to your X/Twitter, Facebook, Instagram and LinkedIn pages if you have them.

Hours of Business: The contact page can also be a logical place to display your hours of business, if relevant.

What's the benefit to me?

Simplifying things for customers: Contact forms make it very easy for customers to get in touch.

Capturing Information: Your contact form will typically include fields for your potential customers contact name, email address, phone number, and a comments box. Whenever someone submits your contact form, the information they provide will be safely and securely delivered directly to your preferred email address within seconds.

Hosting...
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Hosting... where your website lives

We will host your website for free on our server space for the first year, unless you choose to take the monthly subscription plan, in which case your website will behosted for two years without you having to renew during that period.

After the first year (or after the 2nd year for monthly subscription customers), the cost to host your site will be approximately £75 per year based on current prices.

Rates are set by the hosting company, but we will communicate up to date costs 4 weeks before renewal is due. Rest assured that we always shop around for the best value hosting packages to give you the best value for money.

Domain Name...
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Domain name... your website's address

We will include your domain name in the cost of your package.

Domain names are registered through a third party, and are renewable on a 12-24 month basis. After the first 12 months the renewal cost will usually be between £15 and £20, but this will depend on the domain, and whether for example you choose a .co.uk domain, a .com domain or some other variation.

If you happen to choose a domain which is a premium domain (which can cost silly money a bit like prestige number plates), we will let you know.

Making it easy to reach you...
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Desktop/Laptop Users

We follow the best practice of providing easy access of your phone number and email address throughout the website, so that wherever your customer is on your site, they can easily find your contact details and click on them to make a call or send an email.

The ability to book a call or meeting via an online calendar is also very useful, as are contact forms.

Mobile Users

Click to Call and Click to Mail buttons provide neat and very easy way for users on mobile phones to contact you at the press of a button.

Mail and Call contact buttons

Customisable colour scheme...
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What's the benefit to me?

Brand consistency: The colour scheme, images, logo and content will be your choice. This enables your website to look have consistency with your brand.

There will be some simple guidelines to follow which will make your part in the process as straight forward as possible, and these will be clearly set out by email when you enquire about any of our fixed price web design packages.

Will my website work on mobiles?...
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Why is this important?

Increase in mobile use: There are now more people surfing the net on their mobiles than on their desktops or laptop. It is therefore considered best practice for web designers to take a mobile first approach to building websites, which means that you'll be catering for the growing majority of internet users.

Responsive websites: ALL of the websites we produce are responsive which means that they're designed to load quickly and work on a range of screen sizes, devices and screen orientations, including mobiles.

Additional landing pages...
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What are landing pages?

Whilst your website will be able to provide information about your businesses and services, it is advisable to also make use of landing pages which can act as standalone pages which are very specific in their objective.

Why are landing pages useful?

Specific purpose: Landing pages can be used to reach potential customers who are looking specifically for the things each landing page covers, and make it easy for them to respond to advertisements, posters, flyers, email campaigns, etc.

Encourage action: Landing pages should encourage action from the customer whilst on that landing page, instead of allowing them to become distracted by exploring the remainder of your website.

Landing pages are great for promotions, offers, getting people to sign up to a mailing list, and many other purposes. Their overall objective is to help increase conversions, which in layman’s terms means getting more businesses!

Targeting specific locations: Landing pages can also be used for targeting potential customers in specific areas, towns or villages. For example if you're roofing company in Hertfordshire, you could benefit from having dedicated pages targeting customers in towns such as Stevenage, Hitchin, Letchworth. That way you'll stand a better chance of being found in the search engines when people from those town search for a business like yours.

Booking calendar...
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What is it for?

Easy appointment setting: Booking calendars make it easy for people to book an appointment with you. This option will integrate with your calendar, showing customers when you're available for a call, and allowing them to go ahead and book a time slot with you.

What's the benefit to me?

Showing when you're available: It's like having a personal assistant to book appointments on your behalf, becuase it can show customers your free time slots and allow them to choose one which suits them.

These time slots can be used for phone or video calls, for consultations, sales calls, quotations... you name it!

What else should I know?

Free to use: Once set up it's free to use, and you'll have complete control over the messaging and length of time slots offered.

Integration: We can offer intergration with either Cal.com or Calendly, so you simply need to tell us if you have a preference or we can help you choose.

1 month SEO and Ahrefs analysis...
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What is it for?

Our Silver and Gold packages include 1 hour per week for 4 weeks to monitor your new website's progress with Google and make any necessary adjustments.

It will also include a weekly analysis of your website through the Ahrefs analysis tool.

What's the benefit to me?

This initial post-launch monitoring and analysis will help to ensure that as many of your web pages as possible are indexed by Google, and during that 4 week period we'll be able to see how they're performing in searches for relevant keywords.

Ahrefs analysis tool will provide feedback on the general health of your website. Each week it will automatically crawl your website and will provide a report which we will review and act on accordingly.

Privacy Policy page...
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Why is it important?

Compliance: Since the General Data Protection Regulation (GDPR) rules were tightened a few years ago, certain things became mandatory, including consent for tracking and cookie usage on a website, amongst other things.

A bonus!

We will always provide a privacy policy page with your website in addition to all of the other pages on your website.

Your privacy policy page will be branded and formatted to match all of your other web pages.

Secure Website - SSL...
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What is SSL?

Security: All websites these days should be secure. This should be evident by the display of a padlock in the address bar of the browser, and a web address which begins with https instead of just http

All websites these days should be secure. This should be evident by the display of a padlock in the address bar of the browser, and a web address which begins with https instead of just http

Image showing https and secure website padlock

Your website with therefore come with SSL security as part of the package.

XML Sitemap...
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What is it for?

Working in the background: The sitemap is a special file in a format called XML. You won't physically see the XML sitemap on your website, but it will be sitting in the background as a reference map of your website and all the pages it contains.

What's the benefit to me?

Helping search engines: The main purpose of this sitemap file is to help Google and other search engines recognise each page on your website, and indentify new and updated pages too. This means that Google, Bing, etc., will get to know about your latest website changes.

It is therefore important for us to manage this file, keeping it up to date and monitoring it through Google Search Console. The search engines will crawl your sitemap regularly to ensure that the information they store about your web pages is as current as possible.

Google Business Profile Listing...
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What is it?

Your Google Business Profile (formally known as Google My Business) can include not only your business name, but where you're based, the services you offer, the towns and villages you work in, hours you work, contact details, etc.

What's the benefit to me?

Putting you on the map: A Google Business Profile listing will literally put your business on the map!

It will enable your business to stand out in search results, especially in local searches.

You're in control: Once this has been set up we can provide guidance on how you can manage the information in a Google Business Profile for yourself if you want to have control over that information. Alternatively you might prefer that we manage this for you.

Open Graph Tags...
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What are Open Graph Tags?

A professional touch: Whenever a link to your website or one of its pages is used in emails, social media posts, etc., Open Graph tags can allow that link to automatically display with an image and a description of the page. This makes it look far more professional than just displaying a link.

For those applications which support OG tags, your website will look something like this.

Open Graph Tags

Open Graph Tags
Custom 404 page...
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What is it for?

Who wants to see an ugly error message? A 404 error code is something which happens on the server when a web page is missing.

There are several reasons why this can happen during the lifetime of a website, such as if a page is moved, removed or renamed.

What's the benefit to me?

Keeping hold of your visitors: Instead of visitors to your website seeing an error message which might cause that potential customer to leave your website, we will offer you the following options:

  • We can either display a page styled and branded like your other web pages, and provide links to other sections and pages of your website.
  • Or we can automatically redirect the user to your homepage. This redirect will seamlessly take the user immediately to your homepage instead of them seeing an error page.

The choice is yours!

Favicon...
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What is it?

We certainly don't come up with the names of some of these features, but a Favicon is the little image you sometimes see in a web browser tab, like the examples below.

What's the benefit to me?

A touch of class: It is one of those small details which will add to the professionalism of your website.

Image of favicon for use on websites for small businesses
Google submission and Google Search Console setup... Google submission...
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What is it for?

Search Engine Management: Google Search Console is where your website and each of its pages can be submitted to Google, and managed on an ongoing basis throughout the life of your website.

What's the benefit to me?

We will set up an account for your website in Google Search Console, where we will be able to submit your site and monitor progress of each page to see how they’re ranking.

This foundation work will be included as part of your fixed price business's website package, and will go hand in hand with the optional analysis we can subsequently conduct in Google Analytics for your website as part of our SEO services.


Don't forget about Targa's optional interest free and monthly plans too!

Don't forget about Targa's easy payment plans too!


Limited availability

Please note that due to the time it takes on average to complete our fixed price web design packages and provide the necessary ongoing support, Targa has to limit the number of projects we can handle each month.

Our current availability for March, April and May is as follows:

  • Sorry, but we are fully booked and have NO more web design slots for the remainder of March
  • Number of available slots left in April = 2*
  • Number of available slots left in May = 6*

*These quantities are updated frequently, and can also be impacted by larger bespoke projects which will reduce the number of slots available for fixed price packages. Please call or email to discuss your needs, and if you feel that we're a good fit, you can secure a slot with us for your project.


Responsive web design for all devices

Websites for all devices

ALL web designers should offer responsive web design as standard.

That means each web page will be designed and built to automatically fit whichever device and screen size your customer is using.

However, it can take more effort than many designers are prepared to go to to ensure that users on each device and screen size get a user experience which is not compromised in any way.

Is it worth the effort?

With well over 50% of internet users preferring to use their phones, we believe that the extra effort is worth it. We therefore cut no corners in getting it right to make your website fully responsive, and tested on a selection of mobile phones and desktop browsers.

Distinct Decor responsive website
Motorsports responsive websites
Performance Drains responsive website
Purerclean website
Distinctive Home Bathrooms
SMART Squad responsive website
Car Rental eCommerce
Responsive single page websites
Paul's Carpets responsive website
Websites for Electricians
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Far more than just the website

There is a LOT more to a successful online presence than just having a nice looking website.

Without visitors, your website will become a redundant ornament instead of an asset which should be helping your business to thrive. And when you do get visitors, do they find your website easy to use, or is it confusing, overwhelming, or just plain boring?

Asset or Ornament?

So there needs to be a strategy in place which begins in the planning of your website, right through to design and coding of each page, your website's architecture, search engine performance and beyond.

And let's not forget how important competitor analysis can be!


Where do you start?

We could take the rookie approach and just start dragging images and words into Wix or WordPress templates and show you a nice looking website, but that's unlikely to be what you need.

We'll certainly have some questions, and understandably you're likely to have questions like:

  • What do I need?
  • How can I get it?
  • What will it cost me?
  • How do I choose the right web designer?
  • What do I do next?

We have made it easy for you to find the answers to most of those questions within these pages or with the help of our AI Chatbot, without having to pick up the phone and ask questions that you might feel uncomfortable asking.


Add an AI chatbot to your website

An AI Chatbot can be hugely beneficial to visitors to your website who might want quick answers to a few questions, but without having to navigate around your website trying to find the information they're looking for.

Add an AI Chatbot from just £530 *

What typical questions might your potential customers ask?

  • What time do you open?
  • Do you cover my area?
  • What are your payment terms?
  • What experience do you have with XXX?
  • How much do you charge for XXX?
  • How long does XXX usually take?
  • Are you fully insured?

The number and types of questions someone could ask about your business and services is endless, so by adding a chatbot to your website, you can make things far easier for your potential customer and increase the chances of them contacting you.

To benefit from this specially discounted price for our Fixed Price Website clients, ask about chatbots when you enquire about ANY of our Gold, Silver or Bronze packages, or you might want to add a chatbot to your existing website.

* From just £530 when applied to our Fixed Price Website packages

The discounted starting price of £530 applies to customers requiring a chatbot to be added during the development of one of our fixed price web design packages. Our regular starting price for creating and adding chatbots to an existing website is £595


Other services

AI ChatbotsAI ChatbotsFree Website Health ChecksFree ChecksSEOSEO

Can Chatbots really help?

AI chatbots and virtual assistants can allow your customers to truly interact with your website.

Chatbots can help many businesses from customer service to marketing, and even staff training.

How could they help your business?

Learn about Chatbots

Can Chatbots really help?

Free Website Health Checks

Our free website health checks focus on some of the main pages and features on your website.

You'll then be sent a report on things such as missing pages or images, excessive image sizes and many other things which could be affecting the performance and success of your website.

Free Website Health Checks

Free Website Health Checks

Search Engine Optimisation

If success in search results is important to you, it will require more planning and strategy than just leaving it to chance.

So if your competitors in and around Peterborough are getting higher positions and more search engine traffic than you are, it's likely that they're working harder and smarter at their organic search results than you are.

Maybe it's time to up your game!

Get in Touch

Search Engine Optimisation


Localised web pages can be vital

As you would expect, in order for your website to be found search engines, each of the key pages of your website will be optimised for SEO.

But besides aiming high for searches in Peterborough, it could also be worthwhile targeting customers in some of Peterborough's surrounding towns and villages such Yaxley, Whittlesey, Crowland, Oundle and Sawtry with dedicated web pages.

This is typical of what would be discussed with you during the initial conversations we have.

Let's Talk


FAQs - Your questions answered

Expand this section for a comprehensive list of frequently asked questions  ▶

Cost of Websites

How much does a website cost to build and maintain?

Because the requirements for each business differ, it's not possible to come up with an accurate cost for a completely bespoke website without prior discussion. It would be pure guesswork otherwise, which could easily lead to over or under pricing.

Variations in cost:
It would be reasonable to expect that a 5 page website would cost more than a website containing 3 pages, and less than a website containing 10 pages. But that's not always the case... Styling and functionality will also play a huge part, but there is much more to consider when having a website built.

For example, if you're approaching this with a budget of £300-£400, you can certainly get a website built, but you might find that it will be built by a part time web designer with limited technical and design skills, limited business or industry knowledge. They might not be able to provide ongoing support, SEO work, competitor analysis and other forms of analytics work either.

At the other end of the scale it's not unusual to find web designers and agencies charging upwards of £1000 for a single page website, and £2000-£3000 for a 4-5 page website.

So you might be wondering whether those who charge more are ripping you off, or are cheap websites not very good?

Cheap Websites:
A cheap web designer is more likely to cut corners which could result in your website being slow, poorly displayed on mobiles, difficult to find in search engine results, and if it goes wrong you might need to hire someone with experience to fix it.

That might cost you more than your cheap website cost you in the first place, and in the mean time you might be stuck with a website which doesn't work, which could be losing you business.

Read more about web design costs before you commit. You might be glad you did!

Fixed Price Packages:
A fixed price option can work well, because you'll know in advance what the cost will be, and what you'll get for your money.

Targa offer fixed price website packages starting at just £925, but feel free to check out our web design cost calculator and explore a wide range of options without any pressure.

Try pricing up your own website:
Feel free to check out our web design cost calculator and explore a wide range of options without any pressure.

How much will it cost to update my website?

It depends. Let’s consider this from two perspectives...

In one respect we could say that to update a website involves changing content, adding or removing sentences or paragraphs, correcting spelling mistakes, and other similar non-technical updates.

We could then make a distinction between these kinds of minor updates and those which require adding new pages, making structural changes to existing pages, adding or changing functionality, etc. Those would be considered major updates

Minor Updates
To make content updates on a website which Targa already manages for you, provided that you’re able to help us easily identify the page and content which needs to be updated, AND provide us with the new or revised content that you want it to be replaced with, we might even be able to handle those updated free of charge.

Of course if there are multiple minor updates, there would likely be a small charge based on the time it takes to do them.

Photos/Images
Image updates usually take a bit more work, because besides getting the image to the right size, we also need to consider other variations suitable for use on mobile, tablets and desktops. But costs can be kept to a minimum due to the efficient way we're able to use tools such as PhotoShop.

Major Updates
If the changes are extensive or require us to physically type new content on your behalf, then a reasonable charge would apply, but we can discuss the detail beforehand. The same would apply if we are required to actually produce new content for you.

If you need require new pages, structural changes, etc., the cost of that work can only be determined after prior discussion.

Web Design Process

What is the process when having a website built?

1: Introductory call:

  • We can arrange a short phone or Zoom call to enable us to learn about you and your business, and what objectives you have for your new website.
  • Phone and Zoom calls can be very effective, but there may be good reason to meet face to face.

2: Down to detail:

  • We can discuss the details of what each page of your website needs to contain, as well as styling, colours, and other visual aspects of your website.
  • If you have any content for your website, whether it be paragraphs of text describing your business and services, photos, logos, etc., you can send them over by email or via DropBox.

3: Content for your website:

  • Your website needs to have relevant quality content for the benefit of your customers and also for success with the search engines.
  • It is advisable to give serious thought to your website content, but we understand that not everyone has the time or feels comfortable producing website content.

4: The design stage:

  • If you already have some ideas or can suggest some existing websites that you like the look of, that would be great.
  • Maybe you would like us to put forward some suggestions. That's fine too.
  • So before coding starts, we'll discuss some visual ideas with you, get your feedback, and then we can begin developing your new website.

5: Keeping an eye on things:

  • You will be able to check in with us to see how your website is shaping up, and you will be given access to each page for your feedback and approval.
  • Your new website will only go live when you give us the approval to do so, and we will work with you until you're happy with it.
  • Of course there may be the need for us to meet a specific deadline that you have, and so we will work to a project plan to meet that deadline.

How long does it take to build a website?

There are many factors that it is almost impossible to say how long a website should take to build. For example:

Size, purpose and features:
How many pages will the website contain? Will it be used to promote your services or to sell products and handle secure online payments?

Will it require a CMS (content management system), or a searchable database of content. You might require a list of subscribers to be generated which will grow as more people fill out their details on your website?

Will you be providing your own website content and images, or will you be relying on the web designer to do source suitable images on your behalf?

Will you require your website to tap into your social media feeds such as Twitter, so it displays your latest or selected Tweets?

Average time period:
There are many other variables too, but websites for the average small to medium size business can typically take between 1 and 8 weeks to produce.

You can certainly find some web designers who will produce websites quickly and cheaply, but that's another story! Cheap websites often have many corners cut in order to speed up the process and keep costs down, but the results, performance and reliability can be poor, and many such website owners end up having their websites rebuilt. In the mean time it could be costing them money in lost businesses and brand reputation.

What about AI?:
You might have heard that websites can now be built using AI. That's true, but you need to anticipate the lack of control, styling, editorial input, the ability to update content, add or change images, and make it mobile friendly.

What if it goes wrong? Can it be fixed? Who will fix it? How much will that cost?

So bearing those points in mind, just be careful and do some research before diving in!

Websites on Mobile

What is a responsive website? Are all websites responsive?

A responsive website is a website which has been designed to display and function correctly on a range of screen sizes and devices.

Whilst it may be possible for a desktop monitor and laptop to display the same layout of a web page, a smartphone is usually viewed in a vertical (or portrait orientation), and therefore typically requires a different layout of each web page.

Likewise, a tablet such as an iPad is likely to need a slightly different page layout when in portrait orientation compared to when viewed in a landscape orientation.

Besides different layouts for smartphones, a well designed responsive website is also likely to use smaller versions of images on mobile phones, to make web pages load more quickly by not having to download larger quantities of data over a mobile phone network.

Will my website work properly on a mobile phone?

Yes, provided that it has been designed correctly.

The term Responsive Website is often used, and this refers to websites which are designed to work on all screen sizes and devices, including mobile phones.

More information can be found in this article about mobile friendly websites.

Web Designers

How do I choose the right web designer?

It’s important to remember that not every web designer or web design agency is the same...

Some may have limited experience but can produce a nice looking Wix or WordPress site; some may be very experienced in design, user experience, page structure and website architecture, and some may have excellent technical skills in specific coding languages and database management.

There are some businesses who offer web design as an additional service to their core business of, for example, logo design, business cards and stationary printing. But does this make them experienced and dedicated enough to build and manage your website to the level you expect?

It depends how serious you are, how important your website is to you, what you want your website to do for your business, and the level of involvement you're going to need from your web developer.

Whatever their level of skills, knowledge or experience, one of the most important aspects of selecting a web designer is to find one with good communication skills, who seeks to understand your business or goals, and can provide the solution you need.

You are also going to need ongoing support, and maybe someone to handle SEO, Google Ads and Google Analytics, besides development and general maintenance of your website.

So if you can find someone through recommendation, or have a chat with them to get a sense of what they might be like to work with, that would be a good starting point.

If you find the conversation difficult and come away feeling uncomfortable because you haven't understood half of what has been said, move on and try someone else!

Can a website be transferred to a different web designer?

Yes, of course. If ever you either need or choose to have your website managed by a different web designer, Targa makes this as easy as possible, even in the event of Targa ceasing trading.

As a regular procedure, every month you will receive an up to date version of your website by Zip file. This will give you the peace of mind that if you need to find another web designer to manage your website, you can simply send them the latest Zip file and they can proceed from there without the complications of having to access the files on the original web servers.

Why are some web designers more expensive than others?

Let’s start by saying that Targa always seeks to provide great value... always!

But there is a difference between value and cost. To be the cheapest would mean that we would have to corners on quality, service, features, and attention to detail. That would certainly save you money, but you're unlikely to be happy with the results.

If you think that you'll be happy with a web designer who needs to rush through the design process so they can quickly move on to the next cheap website on their list, there are plenty of cheap and relatively inexperienced web designers out there who will put a basic website together for you.

What if something goes wrong?
Then they'll hope that you don't contact them when something goes wrong or some amendments are needed, because they are either likely to be busy building more cheap websites and can't (or don't want to) commit to any more time to your website, or they might have already gone out of business because they were charging prices which were unsustainable.

Look at the numbers
The reality is that for a web designer to survive by building websites for £200-£300, they would need to build several cheap websites every single week. Multiply 3-5 websites per week by 52 weeks and you can see that they would need to build an average of 200 websites per year, spending between 1 and 2 days for each website, and having little chance to manage and mantain them all to the satisfaction of most of their clients.

What you should expect to happen
Bear in mind how much attention a web designer should commit to making sure that the website represents your business and meets your objectives.

It will also need to be designed to look and behave correctly on all screen sizes and devices, with optimised images and code to ensure that the website loads quickly... especially on mobile... and includes all of the ingredients needed to be effective in search engine results.

Saving money often feels good in the short term, but corners cut on quality, service and attention to detail tend to bug you for much longer. Therefore if I’m building a website and feel that some tweaks are needs to make something look or work better, I’ll do it.

If those tweaks take 2 minutes, 2 hours or 2 days, I'll do it!

My objective would be to make your website the best it can be, without unnecessarily adding to your costs. The cheapest web designers won’t do that. But at least you have the choice to use them if you want to.

Remember... PRICE is what you PAY, but VALUE is what you GET!

Are cheap websites good value?

Understandably you won't want to spend more money than you have to, but it could be wise to avoid entrusting the design and management of your website to inexperienced or part time web designers who can only attract business by being the cheapest.

Here are some of the things to be aware of when choosing a web designer based mainly on price...

Corner Cutting
Undercutting the competition usually means cutting corners on the work they do.

To build even a small professional website properly can take time, because the needs of the business will need to be discussed and understood, and the needs and expectations of their target audience will need to be given sufficient attention. Those needs will also need to be met... and tested... on desktop, tablets, and mobile.

Search engine success
SEO success usually doesn’t happen without analysis, tweaking and monitoring, which can take time, effort and experience. In addition there might be Schema markup used on each page to enhance search engine results, and also Open Graph tags. These all need to be set up and tested properly.

Getting what you pay for
This is why professional web designers and developers charge more. But that's not unreasonable, given the skills required and the time involved. On the other hand cheap websites are likely to have been built very quickly. That could mean:

   • little attention to detail;
   • a That will have to do approach to getting the job done in the limited time available.
   • an increased chance of there being problems, technical issues and design flaws.

For example the website might look okay on a laptop but doesn’t work properly on mobile because of oversized images impacting speed, as well as width and other layout and design issues.

Problems
If anything goes wrong, how willing is the web designer likely to be to spend the time to investigate and implement a fix, and thoroughly test it afterwards to make sure that the fix hasn’t led to another problem.

The likelihood of you needing a more experienced web designer to fix those problems or even build you a new website is therefore quite high. Problem solving, testing and monitoring takes time, patience and experience, which are rarely top of the list for those web designers out there who can only attract business by being the cheapest.

Unless the web designer continually produces lots of cheap websites with a quick turnaround so they can move onto the next, and the next, and the next, they might not be able to stay in business for very long, and then what will happen to your website?

What does front end web development mean?

The key aspects of front-end web development include:

HTML
HTML provides the basic structure and content of a web page. HTML is used to define the various elements on a page, such as headings, paragraphs, images, links, etc.

CSS
CSS stands for Cascading Style Sheets which is used to style the HTML elements and control their layout, appearance, and presentation. It allows developers to define colours, fonts, spacing, and other visual aspects of the website.

JavaScript
JavaScript is a programming language that adds interactivity and dynamic behaviour to web pages. It is used to create features such as image sliders, form validations, and interactive elements that respond to user actions.

Responsive Web Design
Front-end developers need to ensure that websites are accessible and usable across various types of devices and screen sizes. This involves using responsive design techniques (mainly involving CSS and HTML) to adapt the layout and design based on the device being used, such as desktops, tablets, and mobile phones.

Front-end Frameworks and Libraries
Developers often use pre-built frameworks and libraries to streamline the development process. Examples include Bootstrap, React, Angular, and Vue.js.

Hosting and Domains

How can I register my own domain name?

Registering a domain is quite easy. Most hosting companies have a facility which will enable you to search for the availability of your intended domain, and they will return a list of results, prices and alternative suggestions.

From there it is as simple as adding the domain(s) to a shopping basket, answer a few questions, and pay. Costs can vary widely.

HTML
HTML provides the basic structure and content of a web page. HTML is used to define the various elements on a page, such as headings, paragraphs, images, links, etc.

You might be offered the option of registering your preferred domain for 1 or 2 years, and subsequently renew it prior to expiry if you want to continue using it.

You can tie your new domain to a hosting package if you want, or you might want to park if for use in the future.

How can I find out when my domain name expires?

Domains are usually registered for 1 or 2 years, and they can be renewed prior to expiry if you intend to continue using your domain name.

You have two easy options to find out when your domain expires:

1: If your website is being managed by Targa, just ask and we'll be able to tell you.

In fact we make a point of notifying all clients at the beginning of the year about when their domains are due for renewal, and also a month before the actual renewal happens. Unless instructed otherwise, we keep domains set to auto renew to avoid running into problems with websites shutting down.

2: You can go to https://who.is/ and enter your domain name in the search box.

Amongst other information displayed, you should find the expiry date under the Important Dates section.

Is my website be secure?

If you can see a locked padlock symbol in your browser’s address bar, or you can see that your web address (your URL) uses https instead of http then your website is secure.

If you don’t yet have a website or are looking for someone to host your website, look for a hosting package which will include an SSL Certificate.

SSL (or Secure Socket Layer) provides that level of security you need. In some cases your hosting package will include SSL, and other cases you’ll need to pay for SSL.

What does SSL mean?

SSL stands for Secure Socket Layer

Having a valid SSL Certificate for your website will provide that level of security you need, and will allow your web address to use https instead of http

Websites Content

Who is responsible for writing my website content?

Some people feel that because they’re paying someone to build a website for them, the web designer should also produce the content. After all, that's part of building a website, right?

Well let’s look at what’s important here...

Knowledge of the subject:
Your website content needs to represent your business and the services or products that you sell. So if you want that content to look like it was expertly written, and indicate to potential customers that you and your company are worth doing business with, then you as the expert are going to be far better placed to produce quality content for your website.

As a web designer, I have been asked to write something along the lines of... or been instructed to come up with a few words to describe what we do etc.

Well if I’m currently building a website for a window company, and my last few websites were for plumbers, electricians, and an accountant, how much of an expert in those professions would I need to be in order to produce acceptable website content?

In fact, if you want to differentiate yourself from your competition... which, ideally, you do... is your web designer the best person to produce the content to show why you're THE go-to business in your field?

So it makes complete sense for you to prepare your own website content, but if you’re not sure what to write or feel uncomfortable writing content, your web designer might be willing and able to read through your draft content, identify spelling errors, ask you about anything which looks ambiguous, and collaborate with you until you’re happy with the final result.

What about using AI to write web content?
You could, of course, use AI to produce your website content, but you need to give that process the attention it deserves. In fact we use AI as the starting point to produce a list of questions about a specific industry or subject matter when we're building a chatbot for a client. So AI can be very useful, but to rely on it to actually produce your website content could be a mistake.

Some people will openly admit that they're no good at writing, or their spelling is rubbish, and so when they see what AI can produce for them at the press of a button, they might think Wow, that's far better than I could have come up with myself!

But what does that mean? AI knows more about your business, products and services than you do?

By all means use AI to generate ideas, but make sure you personalise and verify the content before using it on your website. After all, you wouldn't want your website to be making false or exaggerated claims about what you do, and nor do you want to look like your competitors who have taken the easy path to use AI to write their website content.

You might find either of these two articles about writing quality website content and creating content that your customers want useful.

How much content do I need to create for my website?

A tricky one to answer in general terms, but think of things from a customer's perspective...

What would a customer want or expect when they arrive on your website? Do they want to buy a product, find a service, research a subject, make comparisons, be educated or entertained?

Once you have a clear idea of why people would come to your website, then ask how easy it is for them to find what they're looking for. In fact, do you actually have what they're looking for on your website?

What you want to avoid is making people leave your website due to a lack of quality content. The general feeling is that if a potential customer wants to find specific information, they'll find it. If they can't find it on your website, they'll go elsewhere to find it.

This article on creating content that your customers want could provide you with some useful ideas.

Legal Stuff

Does my website need a Privacy Policy page?

It is a legal requirement that any business which processes personal data must have a privacy policy.

If you are a website owner you will need to provide access to a copy of your privacy policy at the time you collect people's personal information.

If your website does not have a privacy policy page, speak with your web designer.

Even if your web designer insists that you do not need one, if you capture and process personal data it will be your responsibility to provide a privacy policy.

Contact Forms

Can I be spammed through the contact form on my website?

It’s a fact that there are some very unscrupulous people out there who will try by all means possible to spam and scam any target they choose, whether it’s a bank, social media platform, clone an account, or target the phones or laptops of individuals like you and me.

Where online contact forms are concerned, Targa takes many steps to reduce spam and malicious communication by people who attempt to send things through web forms which could be potentially harmful.

Our methods include ways designed to stop malicious robots trawling websites to find online forms and automatically filling them out and submitting them, often with junk, links and scripts added to the fields.

Capturing IP Address:
Behind the scenes, the forms on the websites of Targa clients also discretely capture the IP address of the sender.

Each web form on ALL websites produced by Targa is checked against several hundred IP addresses which are known to have previously been used in a suspicious or malicious way, and if the IP of the user’s computer matches an IP address in our blacklist, the form will be disabled on their computer to prevent them using the form.

Sanitisation:
Certain types of web form content are monitored and sanitised if necessary before being delivered by email to the owners of the website. We make it an ongoing policy to continually improve the security, functionality and stability of all new and existing forms that Targa creates and manages.

For a more in-depth view on how Targa handles contact form submission, take a look at this article on web form security

What security do you have on your contact forms?

Until quite recently, Targa used similar methods to many other web designers, which involved the CAPTCHA method. This often required the user to follow instructions to click on all of the squares containing a bicycle, traffic lights, bus, etc., in the photo which was displayed when the user submitted the form.

It was a pretty good way of ensuring that a real person was completing the form, but it could lead to frustration for users of a website who were being asked to carry out additional tasks, some of which were slow or didn’t work properly.

A different approach:
Targa decided to use bespoke method which generates a random 4 character code each time the contact form is loaded. This code is then represented on the page as an image, making it harder for automated screen readers to identify the code.

The user then has to simply enter that 4 character code into a field before submitting the form, which makes it far less likely that a robot (or non-human visitor) can enter the correct number.

Malicious content:
Obviously not all human visitors who submit forms on websites are legitimate. Some will manually submit forms with links, code, scripts, or obscene or malicious content, and others will use robots to automatically complete and submit forms in seconds.

This, of course, can be really frustrating to the website owners, and also concerning considering some of the malicious intent behind these submissions.

Targa's response:
Targa has applied steps to handle such activity, which includes a sanitisaton process. This will identify and treat links, prevent certain characters and code from being submitted, and identify and filter out obscene language.

Very importantly we are able to identify the IP address of the computer which was used to submit the form, and add that IP address to a blacklist, thus blocking that same computer from making further form submissions.

For a more in-depth view on how Targa handles contact form submission, take a look at this article on web form security

What is Cross Site Scripting (XSS)?

Cross site scripting, also known as XSS, refers to malicious activity carried out by unscrupulous visitors to a website adding JavaScript to form fields or search boxes.

This JavaScript can subsequently cause things to happen, usually with harmful intent.

Passwords and personal data can be stolen, computers can be hijacked, analytics may be gathered, and many other malicious actions could be carried out.

Payment

What are your terms of payment?

When embarking on a web project for new clients, whether it be for testing, auditing or web development, if the total is less than £1000 we ask for 25% up front, and the balance on completion.

For larger projects in excess of £1000, we ask for 25% up front, 40% on completion, and the balance payable one month later.

For monthly website management and testing agreements, these can be paid on the first Monday of each calendar month for the duration of the agreement.

What payment methods do you accept for building websites?

The preferred method of payment is direct bank transfer. Details will be provided when an invoice is submitted.

Alternatively you can pay by PayPal.

SEO and Search Engines

How long does it take for SEO updates to take effect?

SEO efforts, when done correctly and methodically, should be able to show measurable results within a 4 to 12 month period.

Your website needs time to establish itself, and search engines will need to determine how your website and the individual pages it contains compares to the vast number of websites already out there and currently ranking for keywords that you intend to rank for.

So you'll need patience, but also an SEO strategy.

Can you get my website to the top in Google search results?

Let’s be clear what this means, using a fictitious plumbing company in London called DripQuick Plumbing

A search for DripQuick Plumbing is likely to place that company at the top in Google, with little effort or SEO strategy required. This is because there aren’t many companies called DripQuick Plumbing around the globe, and even fewer in London.

So yes, I could probably get you to the top in Google for something, especially if people are specifically searching for your business name.

But it depends what you want to be at the top for...

A search for plumber in london or london plumbers is a much tougher one to get to the #1 spot in Google for compared to DripQuick Plumbing.

In fact getting on pages 1, 2 or 3 is really tough because there are some very well established plumbing companies out there who will be competing for position, and some of those will be using paid search to get a prominent position above the organic (unpaid) search results.

In summary

Getting to the top in Google is a competition. You need to earn the right (or pay in some cases) to achieve a high position, and your competitors are also putting in the effort to be #1 too.

So let’s be honest here... Nobody can guarantee that they’ll get you to the top for all of the search terms you want to be found for, but without a focused SEO strategy you are unlikely to get even close.

What does SERPs mean for search engine results?

SERPs is a term which you may or may not have come across, but you use them a lot... probably every day.

SERPs simply means Search Engine Results Pages

Run a search on Google and then look at the list of search results displayed on the pages in front of you. Those are the SERPs!

If SEO needs patience how does Google display the latest news and sports?

You might be wondering why, when we ay that SEO takes time and patience, Google can display up to the minute sports scores or updates on major news stories which happened earlier that same day.

Google has a way of categorising certain search topics and search terms, and it can make use of different features based on industry and, in the above examples, news and sport.

This special ranking feature is called QDF, which stands for Query Deserves Freshness and aims to serve up to date information in its search results.

Most business websites are unlikely to get the QDF treatment, and therefore we have to compete in a much broader arena, where updates to our website content will take much longer to take effect.

Customer Focus

Do you know who your target audience is?

A common mistake for many businesses is to think that every person out there is a potential customer.

In some cases that may be true, but in most cases it’s worth businesses targeting narrower groups or types of people.

This may be based on age, sex, location, interests, habits, people with children, people with elderly relatives, pet owners, cyclists, car owners, people going abroad, etc.

What do customers expect when they reach your website?

Do visitors to your website expect to find out enough information about you, your products and services so they can make a purchase?

Are they likely to carry out some research before making a decision?

To make an enquiry, are they more likely to call you, email you or complete an online form?

What are your customers needs and want?

By knowing who your target audience is, you should then ask yourself what do they need or want from a visit to your website?

If you can satisfy their need with the products or services you provide, what is the best way you can you communicate that to your potential customers, and how can you make the decision and buying process as simple as possible for them?

Are your customers all from your local area?

Are your customers local, or do you reach out to customers right across the UK?

If they’re local, it might be worth considering targeting customers in specific towns and villages. That way you could get the edge on your competition by getting targeted landing pages to work well for you in search engine results.

Email

Can I have my own business email address?

If you're asking if you can have an email address based on your domain name, sure.

The general feeling is that an email address based on your domain name looks more professional than, say, a Hotmail, Yahoo or Gmail email address.

What looks more professional to you?

  autumnglaze@gmail.com
  autumnglaze@hotmail.com or
  info@autumnglaze.com

So whilst it isn't mandatory to have a business email address, the general opinion is in favour of them, and Targa can certainly set business email addresses up for you.

How do I set up a business email on my computer?

You might already be aware that many computers provide a very simple way to set up access to their Hotmail, Gmail or Yahoo emails. All you usually need is your email address and password, then the set-up widget does the rest for you.

However, for email addresses which are based on your domain name, there are some additional details required, because those emails need to be sent and received through via your hosting company.

The precise labelling of these fields may differ based on your machine and operating system, but the additional information required will be something like these examples:

Incoming email server: imap.ABC-hosting.co.uk:993:1
Outgoing (SMTP) email server: smtp.ABC-hosting.co.uk:465:1

Your web designer should be able to help you with the exact information you need, or you can contact your hosting company directly.

Other Information

What would happen if my web designer stops trading?

Exactly what happens if your web designer stops training will depend on that web designer, and the steps or procedures (if any) that they have in place.

If Targa ceases trading, or the dreaded hit by a bus situation occurs, you have no need to worry about what will happen to your website.

As a regular procedure, every month you will receive an up to date version of your website by Zip file. This will give you the peace of mind that if you need to find another web designer to manage your website, you can simply send them the latest Zip file and they can proceed from there without the complications of having to access the files on the original web servers.

Will my website be backed up in case of a problem?

Your website will always be backed up. It will obviously exist on the hosting server, but the latest version will always be backed up separately in case anything goes wrong.

Can I have a copy of my website on request?

Yes. Actually Targa does this once a month for all clients. It will give you peace of mind to know that you will always be in possession of the latest version of your website, in case you either need or decide to transfer to another web designer.

So far Targa hasn't had anyone move to another web design agency, but it is a perfectly understandable What if question that many people have.

As a client of Targa, you wouldn't need to do anything with the monthly Zip file, other than keep the most recent version safe in case you ever need it.

Does my website have to be built using WordPress?

No, your website doesn't have to be built using WordPress. Let's explain...

Website builders such as WordPress and other tools can be really good to get to online cheaply, and even allow you to make some of the updates to the website yourself. But there are limitations, many of them can be slow on mobile phones, and depending on your needs and what you want to achieve with your website, you might find those limitations hold you back or cause problems.

WordPress is a very well established platform which has made it far easier for people without any knowledge of web code, such as HTML, CSS, JavaScript, etc. However, despite WordPress being known as a no code tool, that is from the perspective of the user, but in many respects its own codebase can make the final product... the website... very code heavy.

There is also a reliance on 3rd party plug-ins to perform certain tasks and add features, and some of those can introduce reliability problems which are outside of the actual WordPress platform, and outside of your control.

Pros and Cons:
The up side to using a platform like WordPress is that it can make the process of building a website quicker and easier, but it can be at the expense of flexibility, scalability, functional limitations, and slow websites.

Slow websites can be especially problematic for mobile users, and with the proportion of mobile v’s desktop users on the increase, it is becoming more and more important to have a fast loading website.

In the right hands WordPress can be great, but there are many web designers out there who use WordPress to fill the gaps in their skillset, and that can... and does... lead to problems which they’re unable to resolve without further help from someone with more experience.

Another thing which made WordPress popular is that it can also provide the option for the website owner to make their own content updates via it’s CMS (content management system).

Other options:
Alternative no code options to WordPress include tools such as Wix, SquareSpace, Ionis, and others. They all provide a means of building websites without having to employ the expertise of an experienced web developer, but all have their limitations which you ought to be aware of before making a choice.

Does Targa use WordPress?
No. We did try WordPress but found that the skills and knowledge which has been acquired over 28 years (since 1996) meant that for us the benefits of using WordPress, Wix, etc., did not outweigh the downsides. In fact many people have approached Targa with problems on their sites which had been built with such website builders.

You can read more about the pros and cons of website builders, but another option is to get a quote from an experienced web developer, such as Targa.

With our website packages starting at just £925, and with a wealth of other experience in SEO and website management, it’s definitely worth checking out what this level of experience could provide in addition to the actual website itself. You thought it would be more expensive, right?

Minimum viable product - What does MVP mean?

MVP stands for minimum viable product.

In website terms this could apply to a large project which will take a long time to build, but very often the company cannot wait before every requirement has been implemented and all fine tuning has been done.

So to answer the question Can we at least get something live in the mean time? we can consider the minimum we would accept... the MVP.

Some of the functionality, styling, sections, integration with other systems, etc., may all be required on completion, but those may take time and might not all be ready for the target launch date.

Decisions:
To enable you to get the project live sooner, discussions can be had to determine which features of the website are launch critical and therefore MUST be in place before the first version of the website can go live.

Other features can therefore be assessed and prioritised, and the project can be broken into phases. These phases may or may not have critical dates to go live, but the MVP (Minimum Viable Product) is the version of the website containing the features essential for the initial launch.

Budget:
Budget management may also be a reason to split a web development project into phases, as this could not only spread the cost, but it could allow the first version of the website to start generating income whilst the overall project development continues.

What about testing?
Testing is not only carried out to ensure that the new website, page, feature or function does what it is supposed to do, but also to ensure that there are no bugs (errors) in the new feature, or which have been caused by the introduction of the new feature.

So even though deadlines are usually tight, it is advisable not to risk cutting corners on testing, because it could turn out to be a costly mistake. Read more about website testing for an idea of what things should be included.

Can you help with my social media activity?

Whilst Targa doesn't directly handle social media for clients, we can link to your social media pages, and, if required, embed specific postings onto your website.

It's not an ideal approach for everyone, but it can certainly be useful for those individuals or businesses who want to display their latest Tweets on their website.

Depending on your type of business or location, there may be some social media experts we can recommend, so please feel free to ask.


Where is Targa based?

Targa is based just a few miles from Peterborough, not far from Spalding.

The business was started in early 2021 by Daron Harvey, who has been building and managing websites professionally since 1996.


Get in Touch

Daron Harvey, founder of Targa

Get in TouchBook a Call

Either use the secure form on the right, or you can simply email, phone or book a 30 minute slot in the calendar for an obligation free chat:

Simply email, phone or use the secure form below, or book a timeslot in the calendar:


info@targaweb.com
01406 373511
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