A website health check can identify areas of improvement to help your website work better, and aims to enhance user experience and search engine results.
A website health check can identify areas of improvement to help your website work better
Why might you need website health check?
Your website might appear okay, but are you sure there are no functional errors or broken links?
Is it cluttered, slow or confusing to customers?
And what about mobile?
Your website's mobile experience could be a completely different story, which could be a problem when more than 3 in 4 people use their phones to surf the web!
What is a website health check?
Website health checks aim to identify things which could help websites work better and be more effective.
In summary...
A website health check is a high-level inspection assessing the overall condition and performance of a website.
The main objective is to identify any immediate issues that could impact the website's functionality or user satisfaction.
Fixing issues found in a website health check can enhance user experience and improve search engine rankings.
Who is a website health check for?
Whether your website was built by a dedicated in-house development team, an external agency, or a freelancer using tools such as WordPress or Wix, most websites have room for improvement, whether they are cosmetic or functional errors.
You don't know what you don't know!
You can't fix problems that you don't know about, but the reality is that some issues might be causing potential customers a lot of frustration, and you might not even realise those problems exist unless you test for them.
Periodic website health checks can therefore be pretty valuable!
What do we check for?
What kind of things do we check for?
Besides carrying out standard health check items such as checking for broken links and missing images, we like to go beyond a typical health check by also...
checking the actual link content, which can help with SEO performance.
checking for oversize images, which can be especially problematic for mobile users.
measuring page load times on desktop and mobile.
assessing how some of your key pages display on desktop, mobile, and tablets in landscape and portrait orientations.
analysing how some of the main meta-tags and semantic HTML tags have been used.
Reasons why people leave a website early
Reasons why people leave early
If visitors to your website can't find what they're looking for, they'll leave. But even if you offer exactly what that visitor needs, there are many reasons why they won't stick around long enough to engage, buy or get in touch. These may include:
Slow load times (especially for mobile users)
Confusing layout
Buttons or links do not work, or could be pointing to the wrong page.
Relevance: The page the user landed on isn't relevant to their needs.
Poor website content could indicate a lack of knowledge and experience in your area.
Missing images can reflect a lack of attention to detail.
Amateur looking website suggests a lack of professionalism and maybe a tendancy to cut corners.
Poor overall experience
What can a health check find?
You can't fix problems that you don't know about, and that's why periodic website health checks can be valuable.
Visual analysis and automated inspection tools are used to find things like:
• Page speed and layout issues on desktop and mobile.
• Broken Links, missing and oversized images.
• The presence and use of key elements to help with SEO.
• Correct use of semantic HTML tags, meta-tags.
• Correct use of schema markup.
Free or Paid Health Checks?
To help evaluate the quality of your website based on the above criteria, Targa offers a website health check service on two levels:
A FREE website health check which will focus on some of the main pages on your website and provide an insight into the overall health of your website.
A full website health check, which is at a reasonable cost based on the size and complexity of your website. It's bespoke nature allows it to go as broad and as deep as necessary.
Free Website Health Checks
Our free website health check will focus on some of the main pages on your website and will provide a high level report on missing pages or images, image sizes, excess code, and other things which could be affecting the performance of your website.
Some of the most common problems found during a free website health check can be fixed fairly quickly, especially where image optimisation has not been carried out correctly.
You'll be under no obligation to act on any of the findings, but at least you'll be made aware of any problems, and if you want Targa to provide costs to fix any of the problems, we'll be happy to do so.
We found Daron to be very professional and thorough with his review on our company website. We were so surprised at the depth of his investigation. He identified some areas that needed to be improved and informed us on how this should be carried out. We would highly recommend his services!
Su Stirling - Prime Marine
Comprehensive website health check
Our comprehensive paid-for website health checks are best described as website technical audits which go deep into your website, with far more thorough checks than can be carried out in our free health check service. Our audits can cover your entire website or specific sections which you choose to be audited.
Contacting Targa for an informal chat will cost you nothing. Without placing you under any obligation, we can discuss your goals, your pain points, and determine how a website health check could help you.
There could be a whole number of things which are preventing your website from reaching its full potential, and don't forget that things WILL change over time due to your own development work and also changes outside of your control.
Want to boost your website's performance? Contact us today for a FREE, no-obligation website health check!
Before founding Targa, Daron Harvey spent over 20 years of a 28 year long web career in international e-Commerce, from design, development, management, auditing, testing, tracking and error diagnosis.
Targa has carried out testing, audits and health checks on websites spanning many industries, from global multi-lingual eCommerce platforms to major UK retailers, and small independent businesses.
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