There are some websites which can be produced cheaply because they share characteristics with other similar websites and therefore don't need to be designed and built from scratch. So they save time, and therefore the costs saved can be passed on in a low price.
But of course not all websites are like that.
- Some websites may require some unique styling, graphics and animations, or very intricately layed out pages. These will need to be coded from scratch, and then tweaked, tested and adapted to make sure that they work in all main web browsers and on all devices and screen sizes.
- There may be features needed which integrate with social media platforms such as Twitter and Instagram, so that latest or selected social media posts display on the website.
- Your website might need to capture information to be stored and retrieved on database, and have promotional pages which are enabled and disabled based on predefined dates, and you might need a CMS (content management system) to allow you to make updates to your website without needed to have a web developer to do the work for you.
- You might need links and touch-points throughout your website to have tracking tags to allow you to monitor activity via Google Analytics, etc.
Bespoke websites without limitations
The requirements and scope for bespoke websites are endless, and therefore unlike our fixed price web design package where the approximate amount of work can be predetermined, the cost of a bespoke website can only be provided once initial discussion have taken place.
In other words until we talk and are clear on what you need, we won't know.
... you also need to be clear on one important point. Not every web designer or web design agency can do it all. Skills, experience, knowledge and capabilities vary from designer to designer, as do the technologies, programming languages and platforms they build their websites on.
Their levels of service will differ too. If you want a cheap and cheerful website and shop around for one purely on price, you shouldn't be surprised to find that the level of aftercare service is the bare minimum.
If the website you need is outside of capabilities, we will be honest and tell you, and it is possible that we can recommend a design agency who is ideally placed to handle your project.
Features included with all bespoke websites
Regardless of the size and cost of the project, there are some features and services which we believe are important to include:
All websites we produce are designed to display on all screen sizes and devices.
More people than ever before are surfing the internet using their mobile phones, and so it is critical for the success of a website that it works well on mobile devices, and that the pages are designed specifically for display on mobiles.
Contact page and contact form
The Contact page will typically include details and links for email, phone number, links (if applicable) to your Twitter, Facebook, Instagram and LinkedIn pages, and of course a contact form.
Whenever someone submits your contact form the information they provide will be safely and securely delivered directly to your preferred email address within seconds.
You might prefer an option where the form submits to a secure database so you can build up a record of contacts. That capability would add cost to the project, and that additional cost will be influenced by how the database needs to be structured, and how intricate the queries need to be in order to retrieve the data when it's needed (ie to populate pages, generate targeted mailing lists, etc)
If your contact form is fairly simple with just a small number of fields, it might be preferable to have that form accessible on all pages or a number of specific pages. Traditionally a contact form will have been on its own page, but these days this is not always the case. The choice is yours.
For additional security and peace of mind, the data submitted via your contact form will be protected from software attacks using Cross Site Scripting (XSS). The unscrupulous practice of malicious scripts being injected into web forms is on the increase, and we need to make sure that security measures are in place to combat such threats.
Making it easy to reach you
A neat and very useful feature we install on our mobile page layouts makes it really easy for your customers to call or mail you with the simple touch of a button.
If you're viewing this page on mobile phone, scroll to the bottom to see these buttons for real. They're not essential, but they can be useful.
Since the General Data Protection Regulation (GDPR) rules were tightened a few years ago, certain things became mandatory, including consent for tracking and cookie usage on a website, amongst other things.
Secure Website - SSL
All websites these days should be secure. This should be evident by the display of a padlock in the address bar of the browser, and a web address which begins with
https instead of just
Your website with therefore come with SSL security as part of the package.
The sitemap is a special XML file which you won't physically see on your website, but it will be sitting in the background as a map of your website helping Google and other search engines recognise each page on your website, and indentify new and updated pages too.
It is therefore important for us to manage this file, keeping it up to date and monitoring it through Google Search Console, as the search engines will crawl your sitemap regularly to ensure that the information they store about your web pages is as current as possible.
Google My Business Listing
A Google My Business listing will literally put your plumbing business on the map!
Based on information you provide us, we can set up a Google my Business entry for you which can include not only your business name, but where you're based, the plumbing services you offer, the towns and villages you work in, hours you work, contact details, etc.
Not all of the information is mandatory, so if you don't want your address to be displayed, or if you don't have specific working hours, then you don't need to provide them. Furthermore, once this has been set up we can provide guidance on how you can manage the information in Google my Business for yourself if you want to have control over that information.
Open Graph Tags
To look professional and make your website stand out, including when referenced in emails, social media, etc., we will apply OG (or Open Graph) tags, images and words to the code of your homepage and service pages, to create automated displays similar to the examples below.
For those applications which support OG tags, your website will look something like this.
404 error code is something which happens on the server when a web page is missing. There are several reasons why this can happen, but instead of visitors to your website seeing an error message which might cause that potential customer to leave your website, we will offer you the following options:
- We can either display a page styled and branded like your other web pages, and provide links to other sections and pages of your website.
- Or we can automatically redirect the user to your homepage. This redirect will seamlessly take the user immediately to your homepage instead of them seeing an error page.
The choice is yours!
We certainly don't come up with the names of some of these features, but a
Favicon is the little image you sometimes see in a web browser tab like the examples below.
It is one of those small details which will add to the professionalism of your website.
Search engine submission and Analytics
In the case of Google, we will set up an account for your website in Google Search Console, where we will be able to submit your site and monitor progress of each page to see how they’re ranking.
This foundation work will be included as part of your fixed price plumber's website package, and will go hand in hand with the optional analysis we can subsequently conduct in Google Analytics for your website as part of our SEO for Small Businesses service.
Domain name and Hosting
Domain name: We will include your domain name in the cost of your package.*
Hosting: We will host your website for free on our server space for the first year.**
* Domain names are registered through a third party, and are renewable on a 12-24 month basis. After the first 12 months the renewal cost will usually be between £12 and £20, but this will depend on the domain, and whether for example you choose a .co.uk domain, a .com domain or some other variation. If you happen to choose a domain which is a premium domain (which can cost silly money a bit like prestige number plates), we will let you know.
** After the first year, the cost to host your site will be in the region of about £75 per year based on the current rates. Rates do vary, and are set by the hosting company, but we will communicate up to date costs to you 4 weeks before this is due. Rest assured that always shop around for the best value hosting packages to give you the best value for money.
Google Analytics is an incredibly useful tool which will help you understand how your website is doing.
It can show the volume of users who visit your site, where they're from geographically, which pages they visit, how long they stay on your site, etc., and provide results which can be measured based on periods of time that you can select within the Google Analytics tool.
Google Analytics is free to use once it has been set up, and if you decide that it would be beneficial to you, we can either show you how to use it, or do the analysis work for you.
Get in Touch
If you would like to discuss anything further, feel free to reach us by email or phone as follows:
Email: firstname.lastname@example.org Phone: 01406 373511