Many people often wonder who is responsible for writing content for their website. Should your web designer write your website content, or should you be responsible for writing it?
So... Who is responsible for writing my website content?
Some people feel that because they’re paying someone to build a website for them, the web designer should also produce the content. After all, that's part of building a website, right?
Well let’s look at what’s important here...
Your website content needs to represent your business and the services or products that you sell. So if you want that content to look like it was expertly written, and indicate to potential customers that you and your company are worth doing business with, then you as the expert are going to be far better placed to produce quality content for your website.
As a web designer, I have been asked to write something along the lines of...
or been instructed to come up with a few words to describe what we do
etc. Well if I’m currently building a website for a window company, and my last few websites were for plumbers, electricians, and an accountant, how much of an expert in those professions would I need to be in order to produce acceptable website content?
So it makes complete sense for you to prepare your own website content, but if you’re not sure what to write or feel uncomfortable writing content, your web designer might be willing and able to read through your draft content, identify spelling errors, ask you about anything which looks ambiguous, and collaborate with you until you’re happy with the final result.
You might find either of these two articles about writing quality website content and creating content that your customers want useful.
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