Why are some web designers more expensive?

Many people, especially those who run small businesses, clubs, etc., look for a web designer based mainly on cost. That can be a good idea if saving money is your key objective, but whilst saving money often feels good in the short term, corners cut on quality, experience, service and attention to detail tend to bug you for much longer.

After all, PRICE is what you PAY, but VALUE is what you GET!

Let’s start by saying that Targa always seeks to provide great value... always!

But there is a difference between value and cost. To be the cheapest would mean that we would have to corners on quality, service, features, and attention to detail. That would certainly save you money, but you're unlikely to be happy with the results.

If you think that you'll be happy with a web designer who needs to rush through the design process so they can quickly move on to the next cheap website on their list, there are plenty of cheap and relatively inexperienced web designers out there who will put a basic website together for you.

What if something goes wrong?
Then they'll hope that you don't contact them when something goes wrong or some amendments are needed, because they are either likely to be busy building more cheap websites and can't (or don't want to) commit to any more time to your website, or they might have already gone out of business because they were charging prices which were unsustainable.

Look at the numbers
The reality is that for a web designer to survive by building websites for £200-£300, they would need to build several cheap websites every single week. Multiply 3-5 websites per week by 52 weeks and you can see that they would need to build an average of 200 websites per year, spending between 1 and 2 days for each website, and having little chance to manage and mantain them all to the satisfaction of most of their clients.

What you should expect to happen
Bear in mind how much attention a web designer should commit to making sure that the website represents your business and meets your objectives.

It will also need to be designed to look and behave correctly on all screen sizes and devices, with optimised images and code to ensure that the website loads quickly... especially on mobile... and includes all of the ingredients needed to be effective in search engine results.

Saving money often feels good in the short term, but corners cut on quality, service and attention to detail tend to bug you for much longer. Therefore if I’m building a website and feel that some tweaks are needs to make something look or work better, I’ll do it.

If those tweaks take 2 minutes, 2 hours or 2 days, I'll do it!

My objective would be to make your website the best it can be, without unnecessarily adding to your costs. The cheapest web designers won’t do that. But at least you have the choice to use them if you want to.

Remember... PRICE is what you PAY, but VALUE is what you GET!

Why not call Targa for an informal chat on 01406 373511 or email info@targaweb.com?