Last updated: March 12 2026
As customers demand more transparency, self-service pricing calculators have moved from 'nice-to-have' to essential. But with so many options—from DIY plugins to global SaaS platforms—how do you choose the right one for your business?
TargaWeb and Leading Alternatives
Besides TargaWeb, there are several well established producers of pricing calculators spread across the US, India, Europe, and elsewhere, and each offering their own level of service, features and benefits for clients with different requirements.
Some, such as PriceBuilder and BuilderExpert offer pricing calculators which are designed specifically for trades in the construction industry, or homeowners needing cost estimates.
Another well established company is Involve.me which offers a subscription based service which, at time of writing, ranged from $19 to $195 per month.
WordPress plug-in options, such as the Stylish Cost Calculator and the Cost Calculator Builder can provide users with the means to produce instant quote, and then of course there are TargaWeb’s TargaCalc
professionally built fixed price and bespoke pricing calculators.
A quick snapshot of the above options:
Amongst the range of options provided by other companies as described above:
- some are more geared towards construction industry;
- some are standalone apps which not suitable to be added to an existing website with brand coordination;
- some have been designed specifically to be added as plug-ins to WordPress;
- many of them are subscription or based;
- some offer bespoke development services which are beyond the reach of many small to medium size businesses;
- some of them are limited in their ability to handle complex pricing models, compound calculations, surcharges, discounting, minimum pricing levels, price caps, etc.
Cost of ownership
Below is a simple table showing how the cost of a TargaCalc pricing calculator can compare to a typical subscription based option, including the time you're likely to have to invest to get it off the ground.
Where TargaCalc Stands Out
TargaCalc pricing calculators have been designed to be seamlessly added to most websites, regardless of whether the website is completely bespoke, or built on a platform such as WordPress. They’re not only capable of handling complex pricing logic, but are also capable of being styled to match the look and feel of your website.
Here's a summary of some of what you can expect from TargaCalc pricing calculators:
- TargaCalc cost calculators are available in a range of tiered fixed price and bespoke options, all of which are configured to exactly accommodate you own pricing structure, and also factor in things such as distance, frequency, access, etc., which may influence the final price.
- TargaCalc cost calculators are not confined to a specific industry, but neither are they generic. Regardless of which sector you operate in, we can design and build pricing calculator specifically for your business.
- Whilst some of TargaWeb’s competitors are geared more towards lead generation, some lean towards website visitors generating estimates based on their selections, and others are intended for internal quoting or estimating, TargaWeb cover all of those requirements.
- Customers can email quotes or estimates to themselves at the click of a button, and the business also receives the email so it can be followed up on.
- Employees or sales teams can use TargaWeb’s “Sales Assist" pricing calculator options can even be configured to display advisory information modals, and prompts to help staff overcome objections or offer upsells.
- Our pricing calculators can also provide optional split payment plans based on the specific quote which has been generated, allowing your potential customers easy payment options, with or without interest.
Basically you decide what you need, you tell us, and we bring it to life in an affordable package!
This article was written by Daron Harvey, founder of TargaWeb. Daron is now in his 30th year of professional website design, development, testing and management, including 21 years on the development and management of Hertz multilingual global e-commerce platform.
This article was written by Daron Harvey, founder of TargaWeb. Daron is now in his 29th year of professional website design, development, testing and management.





