Peterborough SEO

Reach more people with an SEO strategy

Reach more people in Peterborough with an SEO strategy

Let us help you to create an search engine strategy to reach more people in Peterborough. Effective search engine marketing strategies aim to get more people onto your website, and convert those visitors into customers.

Our experience in web design and making websites effective in search engine results dates back to 1996, with the production of websites for a number of businesses in and around the Peterborough area, including kitchen and bedroom installation, conservatories, pharmaceutical supplies, catering, hotels, manufacturing companies and independent financial advisors.

During that time search engines have changed and things have become far more competitive. So for local businesses trying to establish an online presence with local SEO, the importance of having a customer focused, quick loading website with quality content is essential.

Back this with a strategy to get more people to visit your website and you can look forward to a strong online presence.

What is SEO?

Search Engine Optimisation (or SEO) is the process of using strategies to get more people to visit your website.

Successful SEO on websites and individual pages will allow them to stand a better chance of being listed amongst the top search results.

Typically search results fall into two categories: Paid and Organic.

• Organic search results are those results which display after any paid searches.
• Paid search results are those results listed in more prominent positions at the top of search pages above the organic search results, and are identified by Ad as show here.

Is SEO important to you?

For most businesses SEO is very important, and the level of SEO required will be largely influenced by the level of competition you have in your industry and in your area.

Even if you have the most incredible website but no one ever gets to see it, then what is the point of that website? Worse still, if your business depends on it, then you’ve got a big problem! DGH 1

Why should Google rank your website?

Why should Google or any other search engine rank your website higher than your competitors?

Websites for any new business offering services within a geographic area will need to earn the right to be amongst the existing well established websites for those same search criteria. SEO can help you achieve that goal.

Why an SEO strategy is important

Why a search engine marketing strategy is important

Using professional SEO tools including as Semrush and Ahrefs along with some Google inspection and analysis tools such as Google Search Console and Google Analytics, we can assess where you're at, discuss where you need to be, and create an SEO strategy to help you get there.

Be assured that many of your competitors are doing exactly that, and those competitors who you currently see occupying the top positions in search results are not there by chance!

What does SEO involve?

Amongst other things, organic SEO involves:

• Keyword research
• Competitor analysis
• Meaningful and relevant content
• On-site and off-site strategies
• Website structure
• Internal and external linking
• Targeted meta-content

In addition to some of the points for organic SEO, paid search will also require budgets to be set and campaigns to be set up in tools such as Google Ads Manager

Let's be honest about SEO

Claims by SEO agencies to get you to #1 in Google for organic searches are often be exaggerated. These attention grabbing claims are made before getting to know your business and the level of competition you face, and should therefore be taken with a pinch of salt until some analysis has been made.

SEO is an ongoing process. It is competitive and requires effort, analysis, frequent monitoring of progress, and the tweaking of pages and content in ways which are intended to produce measurable improvements.

Ideally your website should be designed with SEO as a key objective right from the start, but many people make the mistake of treating it as an add-on at the end.

A more comprehensive description of SEO and can be found on our dedicated SEO services page.

An ambitious claim that you will hear a lot from people offering SEO services.

A reality check is needed, and expectations need to be set.