Strategies to get more people to your website
90.63% of web pages get NO traffic from Google!
According to a study by AHrefs
SEO, your website and your business
Looking for professional SEO in Peterborough?
Our experience in web design and making websites effective in search engine results dates back to 1996, with the production of websites for a number of businesses in and around the Peterborough area, including kitchen and bedroom installation, conservatories, pharmaceutical supplies, catering, hotels, manufacturing companies and independent financial advisors.
During that time search engines have changed and things have become far more competitive. So for local businesses trying to establish an online presence with local SEO, the importance of having a customer focussed, quick loading website with quality content is essential.
What is SEO?
Search Engine Optimisation (or SEO) is the process of using strategies to get more people to visit your website.
Successful SEO on websites and individual pages will allow them to stand a better chance of being listed amongst the top search results.
Typically search results fall into two categories: Paid and Organic.
Organic search resultsare those results which display after any paid searches.
Paid search resultsare those results listed in more prominent positions at the top of search pages above the organic search results, and are identified by
Adas show here.
Is SEO important to you?
For most businesses SEO is very important, and the level of SEO required will be largely influenced by the level of competition you have in your industry and in your area.
Even if you have the most incredible website but no one ever gets to see it, then what is the point of that website? Worse still, if your business depends on it, then you’ve got a big problem!
What is the level of competition in your industry?
The importance of SEO is largely influenced by the level of competition you have in your industry in your area
Why should Google rank your website?
Why should Google or any other search engine rank your website higher than your competitors?
Websites for any new business offering services within a geographic area will need to earn the right to be amongst the existing well established websites for those same search criteria. SEO can help you achieve that goal.
What does SEO involve?
Amongst other things, organic SEO involves:
- Keyword research
- Competitor analysis
- Meaningful and relevant content
- On-site and off-site strategies
- Website structure
- Internal and external linking
- Targeted meta-content
In addition to some of the points for organic SEO, paid search will also require budgets to be set and campaigns to be set up in tools such as
Let's be honest about SEO
Claims by SEO agencies to get you to #1 in Google for organic searches can be exaggerated. These attention grabbing claims are made before getting to know your busines and the level of competition out there, and should therefore be taken with a pinch of salt until some anaylis has been made.
SEO is an ongoing process. It is competitive and requires effort, analysis, frequent monitoring of progress, and tweaking of pages and content.
Ideally your website should be designed with SEO as a key objective right from the start, but many people make the mistake of treating it as an add-on at the end.
A more comprehensive description of SEO and can be found on our dedicated SEO services page.
An ambitious claim that you will hear a lot from people offering SEO services.
A reality check is needed, and expectations need to be set.
Get in touch
As well providing SEO services for businesses in the Peterborough area, Targa also offer website design in Peterborough, and would be happy to hear from you.
If you would like to discuss anything further, feel free to reach us by email or phone as follows: