SEO Expert in Lincolnshire

Looking for an SEO expert in Lincolnshire?

Reach more people in Lincolnshire with effective SEO strategies to get more people onto your website.

Targa Web Solutions is based near Spalding in south Lincolnshire, and specialises in web design, search engine optimisation and web analytics.

What is Search Engine Optimisation?

Search Engine Optimisation (or SEO) is the process of setting out a website and each of its pages to be as effective as possible in search engine results.

Search engines aim to return a list of websites which are the closest matches for the search terms entered, and successful SEO on individual web pages will allow each of those pages to stand a better chance of being listed amongst the top search results.

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Is SEO important?

SEO is very important, but just how important will depend on what you want from your website and the level of competition you have in your area.

Even if you have the most incredible website but no one ever gets to see it, then what is the point of that website? Worse still, if your business depends on it, then you’ve got a big problem!

In a typical Lincolnshire town, there will be some businesses which will have very little competition with other similar businesses in Cambridgeshire for a good position in search engine results.

Jaguar dealer in Lincolnshire would be a good example, and I can predict with a fair degree of certainty that Marshall Jaguar will be near the top of the search results. But search for car dealer in Lincolnshire and the list of results will look very different. Marshall Jaguar will be in there somewhere amongst other main dealers and used car dealers.

On the other hand there could be a lot of competition for electricians and plumbers in the area. So success in a typical search for electricians in Lincolnshire or plumbers in Lincolnshire will need a lot more effort, analysis, and frequent monitoring and tweaking than a search for a main car dealer in Lincolnshire would.

But let's be clear... SEO success certainly won't happen overnight. It WILL take some time, because Any new business offering services within a geographic area such as Lincolnshire will need to earn the right to be amongst the existing well established websites for those same search criteria.

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What does SEO involve?

Ideally your website should be built from the ground up with usability and SEO in mind. Some of the specifics are explained further down this page, but let’s just say at this point that SEO should have been a key consideration right from the start of the development of your website, and not just an add-on at the end.

But what if it wasn’t designed to be effective? Is it too late?

Not at all. Things can be done to improve your effectiveness with search engines, but how much can be done would need to be assessed on a case by case basis, as some things such as content changes could be easier and cheaper to implement than changes to the structure of a page.

Some examples of what should be reviewed include:

What impact does SEO have on design?

In many ways styling shouldn't be affected, but what the content on your pages say and how they link and reference to other content and pages on your site is very important.

But you shouldn't overdo it.

In the early days of the web, success with search engines was often achieved by cramming as many keywords and key phrases on a page as possible, sometimes to a point where it would look excessive and repetitive.

For example it might have looked something like:

That is NOT how I want to portray Targa, but you get the idea? It was very much a case of how many times the same thing can be said in as many ways as possible, and hope that you had managed to cram in more than your competitors so that you appeared higher in search results.

It is also known as keyword stuffing and some websites still operate on that basis.

Thankfully things are continuing to change

For example Google places increasing importance on meaningful and relevant content, and discourages any form of keyword stuffing in the way described above.

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What does relevant content mean?

Let's say that you run a conservatory installation company in Lincolnshire, and you also cover other areas besides Lincolnshire. Your website should convey that message. It should be clear to potential customers what services you offer, and where you operate. You should therefore aim to be successful in search results for terms such as:

• kitchen fitter in Lincolnshire
• professional kitchen installer in Lincolnshire
• bespoke kitchen specialist in Lincolnshire

That might sound obvious, but also bear in mind that dedicated pages could be worth having for any additional services you offer, combined with the names of any relevant towns and villages in Lincolnshire which you also provide services in.

That approach will certainly be beneficial to your SEO efforts and reach more potential customers.

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What does meaningful content mean?

Does your website portray your company as being experts in your field, and from all of the other options of similar companies in Lincolnshire, will your potential customers get the sense that your company is the one which is most suited to your needs?

Google tries to determine just that, by evaluating the nature and content of a website against criteria which assesses the credibility of a website and its owners. Google calls this process E-A-T which is derived from Google's Search Quality Rating Guidelines.