Number of pages
The quantity you select should include the homepage and all other pages excluding:
Gallery/portfolio pages: If you decide to have gallery or portolio pages on your website, their construction will be different to other pages. So please do not include gallery or portolio in the 'Number of pages' option, but instead select them separately in the option below.
Privacy policy page: You can chose to inlcude a policy page by selecting it separately in the option below.
Domain name needed
You decide on the domain name you want to use, and we can get it registered for you provided that it has not already been taken. We can check availability for you.
Domain names are renewable every 1, 2 or 3 years, depending on the option selected when your domain name is registered. You can opt for up to 10 years if you wish.
For the purpose of this cost estimate calculation, only a 1 year option has been presented for different domain types. Just ask if you want to register your domain for additional years and your quote will be adjusted accordingly.
Renewal cost will usually be between £12 and £22 per year, but this will depend on the domain, and whether for example you choose a .co.uk domain, a .com domain or some other variation.
If you happen to choose a domain which is a premium domain which can cost premium rates outside of our control, we will let you know.
Hosting
We will host your website for free on our server space for the first year.
After the first year, the cost to host your site will be in the region of about £75 per year based on the current rates.
Rates are set by the hosting company, but we will communicate up to date costs to you 4 weeks before this is due.
Rest assured that always shop around for the best value hosting packages to give you the best value for money. This is not just to find the cheapest, but we also choose based on reliability, speed, etc.
Secure website (SSL)
To help reduce hacking and other malicious practices, all websites should be secure and have a valid SSL Certificate.
This especially important when using forms on your website to allow people to contact you, or submit anything containing personal identifiable data (PID)
We therefore always include SSL as standard.
SSL Certificate come at a small cost, renewable annually.
Responsive Websites
A responsive website is a website which has been designed to display and function correctly on a range of screen sizes and devices.
Besides using different layouts for smartphones, a well designed responsive website is also likely to use smaller versions of images on mobile phones, to make web pages load more quickly by not having to download larger quantities of data over a mobile phone network.
With more than 60% of all network traffic now using mobile devices, it makes sense to build mobile friendly websites as standard, and therefore all of the websites we produce are responsive.
Basic contact form
Most (not all) websites benefit from allowing visitors to contact them.
A basic form enabling the capture of name, email address, phone number a comments box will be included, with anti-spam protection.
If you need specific form features on your contact form, or additional forms with specific functionality, please get in touch to discuss.
Search Engine Submission
Without visitors you're website could be considered pointless, and it could be very detrimental to you if your business depends on your website's success.
As part of our standard service, all websites are submitted to search engines such as Google and Bing.
This is not just the submission of your website, but all of the pages of your website will be listed in a special XML sitemap file to make it even easier for search engines to find those pages.
1 month SEO
SEO (or Search Engine Optimisation) is the process of using strategies to get more people to visit your website.
The 1 month SEO included in your package will take place during the first 4 weeks after your website goes live, to check that your pages are being indexed by Google and displaying in search results.
The aim of this is to get your website and all of it's pages registered with Google and Bing, but whilst submitting pages to search engines is one part of it, competitor analysis and keyword analysis is really important.
Remember that the search engines are free for organic (un-paid) search, and the search engines are not obliged to index all of the pages which are submitted.
Therefore SEO for organic search results can take time... week, months and longer... so to have this first month included in your website package should get you off to a good start.
XML Sitemap
An XML sitemap is a special file which neither you or your customers get to see when visiting your website, but is considered to be really important to search engines.
All of the pages on your website will be listed with the XML sitemap, along with other information about each page, such as the date it was last modified.
The XML Sitemap (usually one for each website) will be registered with the search engines, and they will be frequently re-crawled by the search engines as they scan for any new or updated pages.
For this reason whenever a new page is added to your website, or when any of the existing pages are updated, your XML Sitemap will be updated to reflect those changes, ready for when the search engines re-crawl it.
Email Addresses
Email address which are based on your domain name such as info@targaweb.com and daron@targaweb.com tend to look more professional than those email addresses which end in @hotmail.com, @gmail.com, @yahoo.com, etc
You will have the option of having emails addresses based on your domain name. For cost estimate purpose you can choose how many you think you'll need.
You can, of course, have new emails added over the course of time.
Logo for your website
It makes sense for website to display the logo of a company, usually (but not always) in the top left of each page.
It might seem a small thing, but how the logo is obtained can make a huge difference to the time it takes to apply.
For example if you already have a logo in digital form which can be emailed over to Targa, that should be pretty quick to prepare for use on your website.
However, sometimes people provide a business card or letter head which need to be scanned and then prepared for use on PhotoShop. Sometimes a logo might need to be created from scratch, and that is usually the most time consuming method.
Note that it is common practice for the logo to link back to the website's homepage, so this link will be implemented as standard, unless you instuct otherwise.
Gallery / Portfolio pages
If you decide to have gallery or portfolio pages on your website, their construction will be different to other pages. This is because image preparation (often thumbnail, desktop and mobile versions for each image) take time to prepare.
In additional, the layout of the thumbnail images in a grid or list format (which is often a different display style for mobiles) takes time, and these are often required to be linked to larger versions of the images so they can be viewed in an overlay on the page (also commonly referred to as a modal or lightbox.
The selection of the number of images in the website cost calculator is just for a guide, so don't worry if you don't know the exact quantity when you use the calculator. Just select what feels closest to what you might need.
Because gallery and portfolio pages are priced differently to 'regular' content pages, when you select the number required on your website (the first option on the cost calculator, please do not include gallery or portfolio in the 'Number of pages' option.
Google Analytics - What it can do for you
Need to keep a track on how many visitors you’re getting to your site, which pages they’re visit, how they found you, which path they took on your site when they arrived, and how your latest online marketing campaigns are doing?
Let Google Analytics do the work!
This set-up option will get your website ready and up and running in Google Analytics.
Your website will be assigned a unique tracking ID by Google, and this will added to the tracking tags with each page on your website will contain.
For more information about ongoing Google Analytics monitoring and reporting for your website, please get in touch.
Cookie Consent
Cookies are small pieces of information which become stored on the user's device. These are often useful for improving customer experience, as cookies could be used to remember that the customer has visited before, and perhaps make some selections or preferences which might frustrate them if they had to make those same selection all over again.
Most websites these days use cookies, which is how Amazon, eBay and other popular websites welcome you with a personalised message such as Hello Gary
when you re-visit.
You might be thinking that this kind of personalisation is beyond the scope of your own website, but cookies are also used for tracking purposes, especially with search engines and their analytics tools.
Building trust with your website’s visitors is crucial for your brand's reputation, and consumer demand for online privacy is growing all the time. Therefore strict data laws (for example Privacy and Electronic Communications Regulations or PECR) apply to the use of website cookies.
So cookie consent is crucial to get right on your website, and although it could be considered mandatory, we have listed this as a separate chargeable item.
Privacy Policy
Since the General Data Protection Regulation (GDPR) rules were tightened a few years ago, regardless of the size and nature of your website, all businesses that process personal data must have a privacy policy.
Although it could be considered mandatory, we have listed this as a separate chargeable item for pricing transparency, because many web designers (especially those offering cheap web design services) either do not offer a privacy policy as standard, or make an additional charge to create one.
Open Graph content
When you insert a link into an email, or a post on Facebook, Twitter, LinkedIn, etc,. have you noticed how many of these links cause an image and decriptive content to appear just below that link?
This doesn't happen just like that
but is the result of that specific web page containg open graph tags.
Facebook, Twitter, LinkedIn, etc., have slightly diffent methods, but essentially each one will be looking for correctly formatted OG tags
containing headline content, a description and an image to display.
Unless you were to view the source code of a web page, you wouldn't be able to see these open graph tags because they're embedded into the page code, but you can probably see the benefit of having a visual and informative way of displaying information about that link to anyone who views your post or email.
By default, if you select the Open Graph content
option, the website calculator will work out a price based on the number of pages you selected. You might decide that you only want OG tags on specific pages, but this detail can be discussed prior to your website being built, and of course the price will be reduced accordingly.
Schema Content
Have you noticed that when some websites appear in search engine results, some are just displayed with a title and a small amount of descriptive content, whilst other are displayed with larger chunks of information?
Some of that additional information might be the answer to a question that the searcher has entered into Google. Sometimes it might be the image of a product, hotel room, or something to draw more attention to that page.
Needless to say, such links in search engine results stand a higher chance of getting clicked on, but their display doesn't happen automatically. They are the result of that specific web page containing what is known as Schema markup
Schema markup is very useful in allowing Google and other search engines to fully understand what a specific web page is about, but unless you were to view the source code of a web page, you wouldn't be able to see the sections of Schema markup because they're embedded into the page code.
By default, if you select the Schema content
option, the website calculator will work out a price based on the number of pages you selected. You might decide that you only want Schema markup on specific pages, but this detail can be discussed prior to your website being built, and of course the price will be reduced accordingly.
1 month AHrefs analysis
AHrefs is one of the leading SEO tools, to help you rank higher in search engine results and get more traffic.
For the first month that your website is live we will conduct a weekly website audit using AHrefs.
This weekly audit will provide a detailed insight into many aspects of your website's health, structure, performance, and many other important details which will get you off to a great start.
Favicon
A Favicon is the little square image you often see in a web browser tab, making it easier for people with multiple tabs open to quickly locate your web pages amongst all of the other tabs.
It is one of those small details which will add to the professionalism of your website, and help to reinforce your branding.
