I'm on Facebook... Why do I need a website?

Do I need a website if I'm already on Facebook?

Websites and social media can complement each other

With close to 3 billion monthly active users, Facebook is the most used online social networking platform. Having a social media presence is a must for many small businesses, whether you’re an electrician, plumber, landscape gardener, dog groomer, foot health practitioner, or... the list of possibilities is a pretty long one.

It is therefore understandable why so many small businesses use Facebook as their main platform to try and attract new customers.

It is also understandable why many of those businesses ask Why would I need a website if I already have a Facebook page?

Here are some reasons why you could benefit from having both.


Definitely keep your Facebook page

The first point I want to make is that if you already have a Facebook page for your business, I am in no way going to suggest that you ditch it and get a website built instead.

My advice would be to keep your Facebook page and also have a website. They both serve a purpose, each have their strengths and weaknesses, and utilising both could be really beneficial to your business.

Your Facebook page provides you with an easy means to communicate news, updates, special offers and photos of your latest work. For example if you’re an electrician and have just installed some garden lighting for a customer, you could take photos and upload them to Facebook that same day.


If Facebook offers such convenience, why would you need a website?


If you specialise in providing specific services, your website could list them provide details in way which Facebook is not designed for, as your website will allow you to dedicate specific pages to them, make references to other pages and services, and provide links to them so your customers can navigate from one to another.

For example, staying with the electrician example for a moment, you might specialise in:

  • the installation of electric vehicle charging points;
  • house rewiring;
  • installation or replacement of consumer units;
  • new build planning and installation;
  • commercial electrical installations;
  • providing electrical services for outdoor festivals;
  • electrical installation reports (which are also known as electrical installation condition reports, EICRs, landlord electrical safety certificate, etc);
  • installation of hot tubs, electric garage doors, garden lighting, etc.

Dedicated web pages for your services

Dedicated pages on your website could show a portfolio of work in these areas, as well as providing evidence of any specific qualifications you have, and answers to frequently asked questions.

For example a potential customer might want an electric vehicle charging point to be installed and want to know if it can be plugged into a mains socket. There may be concerns about where they park their car and potential difficulties in supplying power to get their car charged.

Your dedicated EV charging point web page could be your opportunity to demonstrate your knowledge and expertise, and differentiate you from other electricians in the area who also installed EV charging points.

By using your website in this way it can show why potential customers should come to you instead, and enable you to differentiate yourself from your competitors more easily than by simply having a Facebook page.


Your brand is the entire identity of your business


Websites for branding

According to the Forbes article The Importance Of Branding In Business;

A business’s branding is more important than you might think.

Your brand may seem like it consists only of elements such as logos and colors, but your brand is actually the entire identity of your business.

Branding may be more important now than ever before. With social media, consumers get exposed to new brands every day. This can be great for consumers who have plenty of options and are able to do research to find the best one, but it makes it harder for businesses.

To some businesses, branding is more important than to others. As a business owner you will be able to determine how important branding is, and it is likely that the more important branding is to your business and within your industry, the more difficult it can be to differential yourself from your competitors by only using Facebook.

Your website could reinforce your brand far more effectively because you will have control over everything. From the design, colours, font styles and sizes, positioning and sizing of images, logos, what your enquiry or feedback form contains, and many other branding methods.

Being able to explain more about you, your business, your team, etc., and demonstrate your knowledge and professionalism via dedicated information pages, blogs, articles, etc., can all be far more effective on a website than via social media. But you could (and should) use Facebook, Twitter, Instagram, etc., to supplement your online presence.


Increased visibility

Not everyone is on Facebook, and not all Facebook users use it for anything other than keeping in touch with friends. So you could be missing out on a potentially large audience if your business relies entirely on Facebook.

If your website is built well and optimised to found easily in search engine results (a process commonly known as Search Engine Optimisation or SEO you stands a very good chance of reaching out to a wider audience for the products or services you provide in your industry or geographic area.

Additionally, by registering your business and website with Google My Business, you can provide a lot of information about your business, location, services, hours of operation, etc., and this also give you a chance of being found when someone searches for “electrician near me” or “landscape gardener near me” and not just when someone searches for those services in a specific town or location.


More professional email addresses

Besides adding a certain amount of credibility to your businesses by having a website, an email address based on your website address looks far more professional than an email address with generic provider such as Gmail, Outlook, Yahoo, etc.

Imagine that you need an accountant. Which of the following looks more professional to you?

  1.  smithsaccounts@icloud.com
  2.  smithsaccounts@outlook.com
  3.  smithsaccounts@gmail.com
  4.  enquiries@smithsaccounts.com

Anyone could quickly and easily create an email address on the first three platforms even if that business didn’t actually exist. But in my view the last of the examples shown above looks far more credible.

In fact I was emailed by someone just two days before I wrote this article, who was offering online marketing services. The email began with:

Anamika123@hotmail.com

Hi, I am Anamika, Online Business Advisor

We have a team of 125+ highly qualified professionals who are certified and ISO standards providing a wide range of services... etc.

I wasn’t interested in the services on offer, but even if I had been interested, the fact that the email had been sent using a hotmail.com address immediately gave me doubts that this was a professional service, and whether it was even legitimate.

Where was the website address? If there was one, I would have taken a look to find out bit more about the company and the services they provide. But there was no website. Does this organisation even exist? I wasn't about to email Anamika to find out!

Those were my views, but by all means draw your own conclusions.


You know your business better than anyone


It's your business

The fact is that you know your business better than anyone, although there will be people out there who are able to offer suggestions about how you can make things better.

If your Facebook page is bringing in all the work or sales that you need and you're happy with it, that’s fantastic, but if some of the points I have made here have prompted you to think about adding a professionally built website to your business, please feel free to get in touch.


Get in Touch

If you would like to discuss anything further, feel free to reach us by email or phone as follows:

Email: daron@targaweb.com     Phone: 01406 373511


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Daron Harvey, motor racing fan and owner of Targa Web Services

About the author: Having begun building websites back in 1996, Daron Harvey has been a leader in website design best practices for over 26 years. Since 2000, he has been focused on eCommerce, Product Management and maintaining the global, multi-lingual websites of some of the world's largest corporations. During the global pandemic, Daron left the corporate world behind and founded Targa, specialising in Website Design, User Experience (UX/UI) and Search Engine Optimisation (SEO).
    

I'm on Facebook... Why do I need a website? I'm on Facebook... Why do I need a website?