Website management - finding solutions

Website problems and solutions

Businesses of all sizes have websites which are not performing as well as they could. Does that sound like your website?

Maybe everything was great, but over time things happen...

From a technical perspective:

• Browser technology has evolved more quickly than your website.
• You website structure has become a problem for customers to navigate through.
• The used of mobile phones has grown more quickly than you expected, and your website is not fully optimised for use on mobiles.
• During the development of your website some features or sections were negatively impacted by the implementation of new features, and things became messy.

From a business perspective:

• Your competitors have left you behind and now you're trying to catch them up.
• Your customers drop off part way through your sales process, but you can't figure out why.
• Your SEO has become ineffective, and you have lost valuable positions to your competition in search results.
• You website content has become so inwardly focused with excessive use of jargon that your customers cannot understand.
• You have a requirements from several parts of the business, and cannot figure out how to handle the requirements, manage expectations, and accommodate it all on your website without it all crashing down.
• Some key employees have left and you don't have a clue how to proceed!

You're not alone...

These are all common problems, and it's no exaggeration to say that for websites which are integral to the day to day operation of a business, problems like those listed can result in a loss of revenue, poor customer experience, damage brand reputation, and even lead to the collapse of companies.

Sometimes the problems are technical, sometimes organisational, sometimes political, and most with time and budget constraints. But they're all manageable, and if you need help to navigate through, help is at hand.

A background in online growth...

With more than 27 years of professional experience in international e-commerce management, business analysis, web project management, franchise and partner integration and management, and many other disciplines to help businesses grow online in a very competitive marketplace, help is just a couple of clicks away...