User experience and web design
When you have a new website built, or prepare a new marketing campaign or make some changes to your current buying process, you might be unintentionally biased towards what you believe is the
obvious thing that your customers need to do.
You will have invested time and money into creating something which to you looks perfect, and will be provide your potential customers with everything they need to find whatever product, service or information they're looking for.
That's what you think. But your customers might have a different opinion.
If your business depends on it, it needs to be right. Right?
Don't assume you're always right
So before you make too many assumptions on what works and what doesn't, have your website user tested.
The testing could involve your entire website, your purchasing process, your contact form, your search tool, your enrollement process, your promotional pages and anything else on your website which might have an impact on your customers and your business.
What is User Testing?
To have someone independent who can take on a persona for a certain customer type and report back to you on their experience is basically what user testing is about.
Participants in User Testing will provide feedback about how they interacted with your website, describing what they liked or disliked about their experience, and whether they found anything to be confusing, distracting, cluttered, hard to read, etc.
There might have been requirements or expectations which were either met or missed, and they might have some useful suggestions for improvement.
This feedback can be very valuable, so don't overlook the importance of having someone indendent test your website.