Spalding SEO

Looking for an SEO expert in Spalding

Reach more people in the Spalding area with effective SEO strategies to get more people onto your website.

Targa Web Solutions is based in Weston, just a couple of miles from Spalding, and specialises in web design, search engine optimisation services, website testing and web analytics.

Our experience in making websites effective in search engine results dates back to 1996. During those 27 years search engines have changed, expectations have changed, and things are now far more competitive.

For local businesses needing to establish an online presence, having an effective SEO strategy and a customer focussed, quick loading website with quality content is so important.

What is Search Engine Optimisation?

Search Engine Optimisation (or SEO) is the process of using strategies to attract more people to your website. Successful SEO will allow a website to stand a better chance of being listed amongst the top search results.

Typically search results can be described as either Paid and Organic.

• Organic search results are those results which display after any paid searches.
• Paid search results are those results listed at the top of search pages which a company has paid for, and are identified by Ad as show here.

How important is SEO?

For most businesses SEO is very important, but the level of SEO required will be largely determined by the level of competition you have in your industry and in your area.

Even if you have the most incredible website but no one ever gets to see it, then what is the point of that website? Even worse, if your business depends on your website being seen, you’ll have a pretty big problem!

Why should Google rank your website?

Why should search engines rank your website higher than your competitors' websites?

Any new business offering services within a geographic area will need to earn the right to have their websites displayed amongst already established websites for those same search terms.

It doesn't just happen automatically, and can take a lot of effort, but SEO can help you achieve that goal.

What does SEO involve?

Amongst other things, organic SEO involves:

• Keyword research
• On-site and off-site strategies
• Meaningful and relevant content
• Internal and external linking
• Competitor analysis
• Targeted meta-content
• Website structure

In addition to some of the points for organic SEO, paid search will also require budgets to be set and campaigns to be set up in tools such as Google Ads Manager

Let's be clear about SEO

Attention grabbing claims by SEO companies to get you to the top in Google for organic searches should usually be taken with a pinch of salt, at least until some analysis has been made on the level of competition out there for your industry.

SEO is an ongoing process. It is competitive and requires effort, analysis, frequent monitoring of progress, and tweaking of pages and content.

Ideally your website should have SEO as a key objective from start of the design and build phases, but many people treat it as an add-on at the end.

A more complete description of SEO and can be found on our dedicated search engine optimisation services page.

An ambitious claim that you will hear a lot from people offering SEO services.

A reality check is needed, and expectations need to be set.