SEO for Plumbers

SEO for Plumbers

Search Engine Optimisation for plumbers

Standing out as an plumber can be hard work. Many plumbers have websites, but relatively few of those websites are successful in search engine results, and that means they could me missing out on attracting valuable enquiries.

90.63% of web pages get NO traffic from Google!

According to a study by AHrefs 90.63% of web pages get no traffic from Google, because many websites never make it high enough in search results to attract visitors.

It can take some time and effort to get amongst your competitors, and continued effort to get ahead of them. For plumbers this can be particularly challenging in most areas throughout the UK.

Our SEO for plumbers service and advice could really improve your chances of being found.

The competition is out there, and it's tough!

Plumbers in most towns in the UK face a LOT of competition. For example, if you operate on Cambridge go to Google and search for plumber in Cambridge and see just how many plumbers get listed in the search results.

The highest positions are likely to be occupied by companies who have paid to be there through Google Ads, and amongst the other results on page 1 you're likely to find directory websites, such as Bark, Yell, Trustatrader.com, etc.

Even if you're listed on those directory websites, along with CIPHE and APHC, so are your competitors.

How can you improve your search engine results?

Think about your business, and what your areas of speciality are. Then consider the area you operate in, and the surrounding towns and villages.

What you need to do next is create search terms which combine your services and locations. For example, keeping with the Cambridge example and including the surrounding villages, besides the usual plumber in... searches, you might want to rank high for search terms such as:

• heating engineer in Cambridge
• boiler servicing in Cambourne
• radiator replacement in Waterbeach
• water pump imstallation in Sawston
• etc...

Time to get focused

Once you have done this important exercise, prioritise those combinations which are the most important to you, and then prepare some relevant web content for new dedicated landing pages which can be used to stand out in their own right for specific search terms like those examples listed above.

You might now be thinking But this could mean I'll have many separate landing pages on my website and you'll be absolutely right. That's how it works...

A website with a dedicated page for boiler servicing in Cambourne is far more likely to get ranked higher for that search term than an plumber's website which only covers more generic plumbing terms in the broader area of Cambridge.

Put simply, someone else is more likely to get the job!

How much do landing pages cost?

That depends on how many pages you need, how your website has been built, and how efficient your web designer is.

Some web designers like Targa may be able to create a landing page on one of our websites in as little as an hour, if it's based closely on the design of one of your existing web pages, with some subtle but important content changes and changes to some of the page tags.

Some web designers may take longer, and some landing pages may be need to have their own design, separate images, a contact form or other features, and therefore they'll take longer and cost more.

Then of course the additional pages will need to be registered with the search engines.

Is all that effort worth it?

The additional work is certainly worth considering, but time and budget make it necessary to prioritise, so go for the most important services/town combinations to begin with.

You might decide on just a couple of landing pages to see how effective they are during the first few weeks. If they're working for you, you can always add to the list over time if you want.

What should you do next?

We can take a look at your current website as part of our free website SEO audit and also conduct some high level preliminary analysis to see what competition you're up against in the search engine results. We can then mail you back with some feedback and suggestions.

That will be FREE and without obligation.

If you want to take things any further, we can discuss a plan, timeline and costs. At the very least you will have had some free analysis and feedback!