Your homepage can introduce your business, and outline the range of services you offer in the town or area that you operate in. Your homepage sets the scene, and in many cases it will be the first page that people will see. If they don't like it for any reason, they won't stick around for long!
It is recommended that at least a couple of pages should be dedicated to the services you provide. These pages are where you can use a number of images to showcase your work. We will also use these pages to focus on the main town or area that you operate in.
Expertise: If you have specific areas of expertise or something which makes you stand out from your competitors, these pages would be perfect to highlight those specialised skills and services.
Certifications: Listing any relevant qualifications or certifications could be worth doing, along with the reassurance that you have any appropriate insurances in place.
Contact form: It is also common practice to include a contact form at the bottom of service pages, because this makes it far easier for users to take action there and then and get in touch.
The contact page will typically include your details and links for your email address and phone number. It will also typically include a contact form, and maybe also links to your Twitter, Facebook, Instagram and LinkedIn pages if you have them and they're relevant to your business.
The contact form will typically include fields for your potential customers contact name, email address, phone number, and a comments box. Whenever someone submits your contact form the information they provide will be safely and securely delivered directly to your preferred email address within seconds. You could, if you wish, have contact form data sent to Google Sheets, Air Table, etc., so you can collect the information in a spreadsheet.
On websites built by Targa, For additional security and peace of mind, the data submitted via your contact form will be protected from software attacks using Cross Site Scripting (XSS). The unscrupulous practice of malicious scripts being injected into web forms is on the increase, and we need to make sure that security measures are in place to combat such threats.
On websites built by Targa, the colour scheme for your website is entirely your choice! Therefore you'll be able to decide on the colour scheme, images, logo and the website content.
Since the General Data Protection Regulation (GDPR) rules were tightened a few years ago, certain things became mandatory, including consent for tracking and cookie usage on a website, amongst other things.
All websites these days should be secure. This should be evident by the display of a padlock in the address bar of the browser, and a web address which begins with https instead of just http. Your website with therefore come with SSL security as part of the package with all Targa websites.
Whilst your website will be able to provide information about your businesses and services, it is advisable to also make use of landing pages which can act as standalone pages which are very specific in their objective. Landing pages can be used to reach potential customers who are looking specifically for the things each landing page covers, and make it easy for them to respond to advertisements, posters, flyers, email campaigns, etc.
By integrating a booking calendar tool such as those provided by Cal.com or Calendly, it's like having a personal assistant to book appointments on your behalf. Once set up it's free to use, and you'll have complete control over the messaging and length of time slots offered. These time slots are typically used for phone or video calls, consultations, sales calls, quotations, and many other purposes.
The sitemap is a special file in a format called XML which will help Google and other search engines to recognise each page on your website, and identify new and updated pages too. It is therefore important for us to manage this file, keeping it up to date and monitoring it through Google Search Console.
A Google Business Profile (formally known as Google My Business) listing will literally put your business on the map! Targa can set up and manage your Google Business Profile if you wish. It can include your business name, but where you're based, the services you offer, the towns and villages you work in, hours you work, contact details, etc. Once this has been set up we can provide guidance on how you can manage the information in a Google Business Profile for yourself if you want to have control over that information. Alternatively Targa can manage it for you.
Targa can set up an account for your website in Google Search Console, where we will be able to submit your site and monitor progress of each page to see how they’re ranking. This foundation work will be included as part of your fixed price business's website package, and will go hand in hand with the optional analysis we can subsequently conduct in Google Analytics for your website as part of our SEO services.
To look professional and make your website stand out, including when referenced in emails, social media, etc., we will apply OG (or Open Graph) tags, images and words to the code of your homepage and service pages, to create automated displays similar to the examples below.
A 404 error code is something which happens on the server when a web page is missing. There are several reasons why this can happen during the lifetime of a website, such as if a page is moved, removed or renamed.
On websites produced by Targa, instead of visitors to your website seeing an error message which might cause that potential customer to leave your website, we will offer you the following options:
• We can either display a page styled and branded like your other web pages, and provide links to other sections and pages of your website.
• Or we can automatically redirect the user to your homepage. This redirect will seamlessly take the user immediately to your homepage instead of them seeing an error page. The choice is yours!
A favicon (also known as a "favourite icon") is a small square image which is usually displayed in a browser's address bar, tabs, and bookmarks. It makes pages of your website much easier to locate when the user has multiple tabs open.