Q: What does SERPs mean for search engine results?
Q: What are SERPs? What does SERPs mean?
A: SERPs is a term which you may or may not have come across, but you use them a lot... probably every day. SERPs simply means Search Engine Results Pages. Run a search on Google and then look at the list of search results displayed on the pages in front of you. Those are the SERPs!
Q: Can you get my website to the top in Google search results?
Q: Can you get my website to the top in Google?
A: Nobody can guarantee that they’ll get you to the top for ALL of the search terms you want to be found for, but it depends what you want to be at the top for. For example, a search for "accountant in London" would be far more difficult to rank highly for compared to a search for an accountancy firm who the user is searching for by name. So some search objectives are easier than others, but in most cases you're likely to need a focused SEO strategy to produce the results you want.
Q: How do you ensure a website is optimised for search engines (SEO)?
Q: How do you optimize a website for SEO?
A: Successful SEO is achieved by the optimising the website for the environment that it competes in. So besides competitor analysis and researching what people are searching for, the content, meta tags (TITLE, H1, DESC and also SCHEMA) should be optimized to target those keywords. Internal and inbound links can also influence the success of an SEO campaign.