Your homepage will introduce your company, and will outline your services for the town or area that you operate in.

The colour scheme, images, logo and content will be your choice. There are some guidelines to follow, and these will be clearly set out by email when you enquire about the Targa4Plus web package.

These pages are where you can use a number of images to showcase your work. We will also use these pages to focus on the main town or area that you operate in.

The services pages will become a very significant page for search engines, as the goal will be to get them listed as high as possible in search results for search terms like: electrician in norwich, kitchen fitter in grantham or boiler installation in bristol

This will typically include details and links for email, phone number, links (if applicable) to your Twitter, Facebook, Instagram and LinkedIn pages, and of course a contact form.

As part of our Websites for Trades package, whenever someone submits your contact form the information they provide will be safely and securely delivered directly to your preferred email address within seconds. If you prefer an option where forms submit to a secure database so you can build up a record of contacts, you might want to consider our bespoke website option.

For additional security and peace of mind, the data submitted via your contact form will be protected from software attacks using Cross Site Scripting (XSS). The unscrupulous practice of malicious scripts being injected into web forms is on the increase, and we need to make sure that security measures are in place to combat such threats.

Since the General Data Protection Regulation (GDPR) rules were tightened a few years ago, certain things became mandatory, including consent for tracking and cookie usage on a website, amongst other things.

We will therefore always provide a privacy policy page with your website, which will be branded and formatted to match all of your other web pages.

All websites these days should be secure. This should be evident by the display of a padlock in the address bar of the browser, and a web address which begins with https instead of just http

Your website with therefore come with SSL security as part of the package.

This is a special XML file which you won't physically see on your website, but it will contain links and additional information for every page on your website which the search engines will use. This will help the search engines to find, crawl and index the pages of your website, not just the homepage.

Search engines will frequently crawl your sitemap, and so by us keeping it up to date with any new or updated page information, this will indicate to the search engines which pages have been added to the site and which contain changes.

A Google My Business listing will literally put your business on the map!

Based on information you provide us, we can set up a Google my Business entry for you which can include not only your business name, but where you're based, the services you offer, the towns and villages you work in, hours you work, contact details, etc.

Not all of the information is mandatory, so if you don't want your address to be displayed, or if you don't have specific working hours, then you don't need to provide them. Furthermore, once this has been set up we can provide guidance on how you can change the information in Google my Business for yourself.

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Google My Business

Google My Business

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To look professional and make your website stand out, including when referenced in emails, social media, etc., we will apply OG (or Open Graph) tags, images and words to the code of your homepage and service pages, to create automated displays similar to the examples below.

For those applications which support OG tags, your website will look something like this.

This is something that we will set up on the hosting server which will take care of any instance when someone tries to access a page on your website which does not exist. This can happen due to miss-spelling of a page name, a broken link, etc.

This redirect will seamlessly take the user immediately to your homepage instead of them seeing an error page.

We certainly don't come up with the names of some of these features, but a Favicon is the little image you sometimes see in a web browser tab like the examples below.

It is one of those small details which will add to the professionalism of your website.

In the case of Google, we will set up an account for your website in Google Search Console, where we will be able to submit your site and monitor progress of each page to see how they’re ranking.

This foundation work will be included as part of your fixed price package, and will go hand in hand with the optional analysis we can subsequently conduct in Google Analytics for your website as part of our SEO and analysis services.